Key Selling Points:

• Takes the popular trends of bullet journaling and goal journaling to a positive place specifically oriented to help teen girls grow, think, and believe in themselves
• Action-oriented journaling helps teens feel positive, proactive, and in control of their lives.

 Key Campaign Activity

• Publicity – Long lead print as well as online teen and parenting websites and bloggers
• Social media outreach thru the authors platforms as well as Quarto

Consumer:

• Quarto Knows social media – especially Pinterest, Instagram and Facebook
• Quarto Knows B2C email campaign
• Leverage Author’s website and blog

Publicity/Media:

• Key Teen and women focus outlets including:  Teen Vogue, Vogue, Seventeen, Glamour, Health Living, Real Simple, Martha Stewart, Well+ Good.
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib