• Short and long lead publicity campaign starting 3+ months ahead of pub date, targeting guitar/guitar playing, classic rock blogs and websites, classic rock radio
• Target Backstreets (biggest Springsteen fan mag) for early premiere/review
• Publicity campaign to target all music/rock media as well as entertainment media with heavy emphasis on holiday gift guides
• Book giveaways will be offered through Quarto Thinks, Goodreads, classic rock and guitar media and websites media events, and supporting blogs
• Utilize author’s social media reach and platform to launch book early with previews, info, etc.
• Advertising: Select print and online; boosted social media post

Publicity

• Primary print and online outlets: Entertainment Weekly, USA Today, People, US, Parade, Time, Esquire, GQ, National Examiner, Playboy, Salon, Huffington Post 
• Primary print magazines/outlets music-centric & guitars: Revolver, Rolling Stone, Music Connection, Magnet, Billboard, Radar, Counter Punch, Death & Taxes, FMQB, Goldmine, Maximum Rock n’ Roll, Premier Guitar, Guitar World, Guitar Player, Vintage Guitar, Guitar Aficionado, Under the Radar
• Key Music & Pop Culture websites: Aquarium Drunkard, Invisible Oranges, Diffuser, Metal Music Junkie Press, Noise Creep, Pop & Hiss, Pop Matters, Something Else!, The Recoup, All Music Books, SPIN
• Top dailies and alternative major-market weeklies: USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Detroit Free-Press, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, regional NY newspapers, Wall Street Journal, Minneapolis Star-Tribune
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
• Radio Programs: Talk & public radio, rock morning shows, syndicated shows