Campaign Focus:
The Birth Partner, 5th Revised Edition is both a bible for the doula profession and an accessible resource for fathers; for mothers' partners other than the father; and for the mother's mother, sister, or friend who might be accompanying her through labor and birth.
Key Selling Points:
A best-selling book is the definitive resource for spouses, partners, relatives, and friends who go to the hospital to help an expectant mom give birth
Completely updated edition
Covers preparing for labor; epidurals and other medications for labor; non-drug techniques for easing labor pain; Cesarean birth and complications
Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
Pre-publication:
Goodreads giveaway
Trade:
Review copies to Library Journal, Publishers Weekly
Consumer:
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
Publicity/Media:
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good