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Modern Acrylic

A contemporary exploration of acrylic painting

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Pub Date 2 Oct 2018 | Archive Date 27 Nov 2018


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Description

Modern Acrylic delivers the simple concepts and painting techniques you’ll need to create exciting and expressive works of art.

With Modern Acrylic, artists, illustrators, art students, and art hobbyists can learn how to use basic painting techniques and concepts to create expressive works of art. You’ll learn to paint flowers, animals, patterns, architecture, landscapes, and more. This guide offers a lively and creative approach to acrylic paint packed with inspiring exercises and whimsical projects.

Foremost a beginner’s guide, Modern Acrylic starts with a brief introduction to the tools you’ll need and continues with explanations of key painting concepts like color mixing and atmospheric perspective. Once you have a handle on the basics, it’s time to create dynamic color palettes, use basic shapes and techniques to render a range of subjects, and practice mark making and textures.

Modern Acrylic is an inspiring and accessible guide to painting everything from expressive landscapes to colorful architectural gems.

The Modern Series of books offers a fun, contemporary approach to working with traditional art media, demonstrating that with the right type of instruction, encouragement, and tips, drawing and painting success can be achieved by any artist or creative type.
 
Also in the Modern Series:Modern Colored Pencil, Modern Drawing, and Modern Watercolor.
Modern Acrylic delivers the simple concepts and painting techniques you’ll need to create exciting and expressive works of art.

With Modern Acrylic, artists, illustrators, art students, and art...

Marketing Plan

Key Campaign Activity

  • Targeted pitches to art and lifestyle outlets
  • Leverage author’s website and Instagram (18k)

 
Trade: 
Finished Advances (PW, Shelf Awareness, Library Journal)
 
Retail: 
Finished Advances, NetGalley 
 
Consumer:

  • Quarto Knows social media to follow and promote authors efforts
  • Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity, Make: Magazine, Sketchbook Magazine, Creative Bloq, Craft Gossip, Craft Foxes
  • Pitch to whole-life-wellness websites and magazines: Oprah.com, Self, Well + Good, goop, Bustle, etc.
  • Pitch/follow-up with outlets who have covered Blakely in the past (The Glitter Guide, Hello Wild Things, Country Living magazine, Coastal Style)
  • Pitch to Art Educators – media outlets and individuals (NAEA list) 
  • Leverage author’s social and fellow influencers for coverage (pre-order campaign, promotions, giveaways)
  • Giveaways at art blogs and websites

Key Campaign Activity

  • Targeted pitches to art and lifestyle outlets
  • Leverage author’s website and Instagram (18k)

 
Trade: 
Finished Advances (PW, Shelf Awareness, Library Journal)
 
Retail: 
Finished...


Available Editions

EDITION Other Format
ISBN 9781633226180
PRICE US$19.99 (USD)
PAGES 128

Average rating from 17 members


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