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book cover for The Complete Book of Calligraphy & Lettering

The Complete Book of Calligraphy & Lettering

A comprehensive guide to more than 100 traditional calligraphy and hand-lettering techniques

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Pub Date 25 Sep 2018 | Archive Date 15 Jan 2019


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Description

The Complete Book of Calligraphy & Lettering provides expert instruction on the intricacies of traditional lettering techniques, as well as an introduction to contemporary hand-lettering formats.

From selecting the appropriate tools, such as pens, nibs, brushes, inks, and papers, to learning optimal hand positioning and understanding the intricacies of lettering angles, heights, spacing, and strokes, The Complete Book of Calligraphy & Lettering will help lettering enthusiasts swiftly master their craft. 

Step-by-step lessons, practice templates, and a range of stunning alphabets demonstrate the breadth of artistic achievement that comes with practice and dedication. Four professional artists guide you through traditional calligraphy techniques, as well as an introduction to contemporary hand-lettering art forms, such as brush lettering and mixed media, for a well-rounded approach to the craft.

Additionally, a short section on Chinese brush lettering and several mixed media lettering projects inspire creativity and demonstrate how calligraphy and lettering can be used in wider artistic contexts and projects. Including practice templates for several featured alphabets in addition to mixed media "bonus" projects designed to inspire artistic creativity, The Complete Book of Calligraphy & Lettering will inspire lettering enthusiasts of all skill levels to strengthen their existing skills and delve into new, lesser-known variations of the trend.
The Complete Book of Calligraphy & Lettering provides expert instruction on the intricacies of traditional lettering techniques, as well as an introduction to contemporary hand-lettering formats.

...

Marketing Plan

Campaign Focus: Introduce aspiring calligraphers and hand-lettering artists to the core concepts and techniques that comprise the art of traditional calligraphy.  

Key Campaign Activity Target media outlets in arts, crafts, DIY

Promotion: Goodreads giveaway through Quarto NetGalley Pitch to art and craft magazines, websites, bloggers for review/giveaways, such Make: Magazine, Sketchbook Magazine, Creative Bloq, Cloth Paper Scissors, Craft Gossip, Craft Foxes, Artforum, Art in America, Artvoices Include in holiday giveaway campaign with Tombow Leverage author social sites and encourage pre-order campaigns, giveaways, etc (John Stevens Instagram 44.8 followers)

Campaign Focus: Introduce aspiring calligraphers and hand-lettering artists to the core concepts and techniques that comprise the art of traditional calligraphy.  

Key Campaign Activity Target media...


Available Editions

EDITION Other Format
ISBN 9781633225947
PRICE US$24.95 (USD)

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