The Complete Book of Calligraphy & Lettering
A comprehensive guide to more than 100 traditional calligraphy and hand-lettering techniques
by Cari Ferraro; Eugene Metcalf; Arthur Newhall; John Stevens
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 25 Sep 2018 | Archive Date 15 Jan 2019
Quarto Publishing Group – Walter Foster | Walter Foster Publishing
Talking about this book? Use #TheCompleteBookOfCalligraphyLettering #NetGalley. More hashtag tips!
Description
From selecting the appropriate tools, such as pens, nibs, brushes, inks, and papers, to learning optimal hand positioning and understanding the intricacies of lettering angles, heights, spacing, and strokes, The Complete Book of Calligraphy & Lettering will help lettering enthusiasts swiftly master their craft.
Step-by-step lessons, practice templates, and a range of stunning alphabets demonstrate the breadth of artistic achievement that comes with practice and dedication. Four professional artists guide you through traditional calligraphy techniques, as well as an introduction to contemporary hand-lettering art forms, such as brush lettering and mixed media, for a well-rounded approach to the craft.
Additionally, a short section on Chinese brush lettering and several mixed media lettering projects inspire creativity and demonstrate how calligraphy and lettering can be used in wider artistic contexts and projects. Including practice templates for several featured alphabets in addition to mixed media "bonus" projects designed to inspire artistic creativity, The Complete Book of Calligraphy & Lettering will inspire lettering enthusiasts of all skill levels to strengthen their existing skills and delve into new, lesser-known variations of the trend.
Marketing Plan
Campaign Focus: Introduce aspiring calligraphers and hand-lettering artists to the core concepts and techniques that comprise the art of traditional calligraphy.
Key Campaign Activity Target media outlets in arts, crafts, DIY
Promotion: Goodreads giveaway through Quarto NetGalley Pitch to art and craft magazines, websites, bloggers for review/giveaways, such Make: Magazine, Sketchbook Magazine, Creative Bloq, Cloth Paper Scissors, Craft Gossip, Craft Foxes, Artforum, Art in America, Artvoices Include in holiday giveaway campaign with Tombow Leverage author social sites and encourage pre-order campaigns, giveaways, etc (John Stevens Instagram 44.8 followers)
Available Editions
| EDITION | Other Format |
| ISBN | 9781633225947 |
| PRICE | US$24.95 (USD) |
Average rating from 50 members
Readers who liked this book also liked:
Amy Quick Parrish
Novellas & Short Stories, Romance, Women's Fiction
We Are Bookish
LGBTQIA, Romance, Sci Fi & Fantasy