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book cover for Mastering the Art of Vegetable Gardening

Mastering the Art of Vegetable Gardening

Rare Varieties * Unusual Options * Plant Lore & Guidance

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Pub Date 25 Dec 2018 | Archive Date 20 Feb 2019


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Description

Mastering the Art of Vegetable Gardening is your "201" level course in cultivating produce. Expand your knowledge base and discover options that go beyond the ordinary!

Prepare to encounter new varieties of common plant species, learn their history and benefits, and, most of all, identify fascinating new edibles to grow in your own gardens. Written by gardening expert Matt Mattus, Mastering the Art of Vegetable Gardening offers a wealth of new and exciting opportunities, alongside beautiful photography, lore, insight, and humor that can only come from someone who has grown each vegetable himself and truly loves gardening.

More than 200 varieties of vegetables and herbs from the 50 most popular groups are featured in hands-on profiles that tell you how, where, and why to grow each one.

Take artichokes for example: They are far from the most common edibles home growers choose, but when and if you choose to grow artichokes, you'll be fortunate to find more than one seed option, even at the better nurseries. In truth, there are nearly a dozen varieties of artichoke that are suitable for home growing in just about any climate, and each has its own unique benefits and characteristics. In Mastering the Art of Vegetable Gardening, you will find 10 types of artichoke described in through, loving detail—along with helpful tips on where and how to acquire seeds for each. And artichokes are just one item in this field-tested garden basket. Other popular and fascinating vegetables include: celtuce, Asian greens, cowpeas, carrots and parsnips, potatoes, parsley, and of course the tomato—you'll find over two dozen varieties discussed.

If you are one of the more than 800,000 folks per year who has begun growing vegetables at home, Mastering the Art of Vegetable Gardening is the reference you need to pursue this rewarding activity to a whole new level of excellence, satisfaction, and success.
Mastering the Art of Vegetable Gardening is your "201" level course in cultivating produce. Expand your knowledge base and discover options that go beyond the ordinary!

Prepare to encounter new...

Marketing Plan

Key Selling Points: Introduces you to over 200 new and surprising vegetable species. Practical tips and advice for choosing which new species to try yourself. Gorgeous color photos of each fascinating variety from the author, who grew each one himself.

Key Campaign Activity Publicity campaign to hit media covering home/garden, rural/country living. Pre-order campaign via author website GrowingWithPlants.com (10,000+ uvpm), social media (Facebook 2,200+ followers).

Consumer: Quarto Knows/Quarto Homes social media. Video trailer. Quarto Knows B2C email campaigns. Giveaways at Goodreads, select blogs and websites

Publicity/Media: National gardening and related media, Rural Living/Green & Eco focus media, Daily Newspapers with home & gardening coverage, major markets, Regional & State Gardening Magazines, Magazines with Gardening Coverage,Garden Center/Wholesalers media, Blogs and Websites, Book Trade, Radio – Local & Syndicated Programs

Key Selling Points: Introduces you to over 200 new and surprising vegetable species. Practical tips and advice for choosing which new species to try yourself. Gorgeous color photos of each...


Available Editions

EDITION Other Format
ISBN 9780760361924
PRICE US$30.00 (USD)

Average rating from 27 members


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