The Organic Painter

Learn to paint with tea, coffee, embroidery, flame, and more; Explore Unusual Materials and Playful Techniques to Expand your Creative Practice

by Carne Griffiths

This title was previously available on NetGalley and is now archived.

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Pub Date 12 Feb 2019 | Archive Date 20 Mar 2019

Quarto Publishing Group – Quarry | Quarry Books

Arts & Photography | Crafts & Hobbies

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Description

Bored with the same old paints? The Organic Painter introduces innovative techniques for using non-traditional "paint" derived from materials like coffee, tea, and alcohol, to encourage freedom and expression!

Traditional art supplies will only take you so far! Sometimes you need to try something completely new and different. That's where The Organic Painter comes in. With a little guidance, you'll soon be painting with everyday materials you'd never considered as an artistic medium.

This inspiring book gives you all the techniques and ideas you'll need to boost your creativity, learn natural paint-making, and be more resourceful with your art materials. Imagine the unique things you'll make when you create natural paints from coffee, tea, embroidery and flame.

Each project in this guide book comes with instructions on how to make the paint, and also includes experiments and explorations for you to try. Plus, a simple painting accompanies every featured material and combines it with other materials or techniques, so you'll never lack inspiration.

Marketing Plan

Campaign Focus: Techniques and ideas for making and using paints from natural materials – tea, coffee, and even beer!

Key Campaign Activity: Outreach to academics and design media

Trade: Finished Advances (Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus)

Retail: Finished Advances

Consumer: Leverage artist’s influence – encourage social media posts, giveaways, pre-order campaigns, holiday campaigns (Christmas and New Years) Pitch to art media (Artforum, Art in America, Artvoices, etc) with art and twist on the usual watercolor angles Pitch to green living/natural living outlets (Natural Awakenings, Green Living, etc) with eco-materials angle Pitch to lifestyle magazines (BH&G, Real Simple) with twist on the usual watercolor angle Encourage video of start to finish work to share on social Work with author and UK office on tours/events to ensure postcards are available pre-pub, books for sale post-pub Encourage influencers/collaborators to share about the book/repost social posts (Rankin, for instance) Netgalley Goodreads giveaway

Campaign Focus: Techniques and ideas for making and using paints from natural materials – tea, coffee, and even beer!

Key Campaign Activity: Outreach to academics and design media

Trade: Finished...