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book cover for Colorways: Acrylic Animals

Colorways: Acrylic Animals

Tips, techniques, and step-by-step lessons for learning to paint whimsical artwork in vibrant acrylic

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Pub Date 8 Jan 2019 | Archive Date 28 Mar 2019


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Description

Colorways: Acrylic Animals teaches artists of all skill levels how to paint vibrant, colorful renditions of animals from around the globe.

Grab your paints, canvas, and imagination because it's time to paint pointillistic pandas, tetradic llamas, vibrant flamingos, and complementary cows...and that's just the beginning! Each step-by-step project in Colorways: Acrylic Animals shows you not only how to capture an animal’s likeness, but also how touse color to create magical, other-worldly, and whimsical paintings. You'll also learn how to use acrylic paint to add texture and fanciful flourishes, like florals and collage, to your glorious animal subjects.

The Colorways series from Walter Foster teaches artists of all skill levels how to create innovative, inspired artwork that's full of color and imagination. Focusing on creating expressive pieces over realistic scenes, Colorways shows artists how to break the "rules" of color and let their imaginations and artwork soar to new heights. In the Colorways series, flamingos are green, giraffes boast multicolored spots, and raccoons feature blue undertones. For more fun books in the Colorways series, check out Watercolor Flowers and Watercolor Animals.
Colorways: Acrylic Animals teaches artists of all skill levels how to paint vibrant, colorful renditions of animals from around the globe.

Grab your paints, canvas, and imagination because it's...

Marketing Plan

Campaign Focus: Forget the ordinary rules of color and let your imagination and your artwork soar to new heights with Colorways: Acrylic Animals.  

Key Selling Points: Features step-by-step instructions for working in acrylic, including basic techniques such as color mixing, creating an underpainting, stippling, glazing, and more.  

Includes tutorials for using a variety of unique color combinations to create stunning works of animal art.

Geared toward a contemporary audience less focused on mastering technical skills and more interested in learning to play with color to make whimsical artwork.

Key Campaign Activity Target media outlets in arts, crafts, DIY

Trade:  Finished Advances/Netgalley  

Retail:  Finished Advances 

Promotion:

NetGalley

Pitch to art and craft magazines, websites, bloggers for review/giveaways, such Make: Magazine, Sketchbook Magazine, Creative Bloq, Cloth Paper Scissors, Craft Gossip, Craft Foxes, Artforum, Art in America, Artvoices

Encourage promotion on author website and friend/influencer posts or blog hop.

Author submission to Bored Panda, etc (I play with color in animal portraits)

Author video demo

Follow up with press coverages (Honestly WTF, Domino, Paper Moon Interiors, Pegase Buzz, Skyline Art)

Leverage Instagram for pre-orders, promotion, etc (Instagram: 7k)

Campaign Focus: Forget the ordinary rules of color and let your imagination and your artwork soar to new heights with Colorways: Acrylic Animals.  

Key Selling Points: Features step-by-step...


Available Editions

EDITION Other Format
ISBN 9781633226142
PRICE US$19.99 (USD)
PAGES 128

Average rating from 31 members


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