Colorways: Acrylic Animals
Tips, techniques, and step-by-step lessons for learning to paint whimsical artwork in vibrant acrylic
by Megan Wells
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Pub Date 8 Jan 2019 | Archive Date 28 Mar 2019
Quarto Publishing Group – Walter Foster | Walter Foster Publishing
Talking about this book? Use #ColorwaysAcrylicAnimals #NetGalley. More hashtag tips!
Description
Grab your paints, canvas, and imagination because it's time to paint pointillistic pandas, tetradic llamas, vibrant flamingos, and complementary cows...and that's just the beginning! Each step-by-step project in Colorways: Acrylic Animals shows you not only how to capture an animal’s likeness, but also how touse color to create magical, other-worldly, and whimsical paintings. You'll also learn how to use acrylic paint to add texture and fanciful flourishes, like florals and collage, to your glorious animal subjects.
The Colorways series from Walter Foster teaches artists of all skill levels how to create innovative, inspired artwork that's full of color and imagination. Focusing on creating expressive pieces over realistic scenes, Colorways shows artists how to break the "rules" of color and let their imaginations and artwork soar to new heights. In the Colorways series, flamingos are green, giraffes boast multicolored spots, and raccoons feature blue undertones. For more fun books in the Colorways series, check out Watercolor Flowers and Watercolor Animals.
Marketing Plan
Campaign Focus: Forget the ordinary rules of color and let your imagination and your artwork soar to new heights with Colorways: Acrylic Animals.
Key Selling Points: Features step-by-step instructions for working in acrylic, including basic techniques such as color mixing, creating an underpainting, stippling, glazing, and more.
Includes tutorials for using a variety of unique color combinations to create stunning works of animal art.
Geared toward a contemporary audience less focused on mastering technical skills and more interested in learning to play with color to make whimsical artwork.
Key Campaign Activity Target media outlets in arts, crafts, DIY
Trade: Finished Advances/Netgalley
Retail: Finished Advances
Promotion:
NetGalley
Pitch to art and craft magazines, websites, bloggers for review/giveaways, such Make: Magazine, Sketchbook Magazine, Creative Bloq, Cloth Paper Scissors, Craft Gossip, Craft Foxes, Artforum, Art in America, Artvoices
Encourage promotion on author website and friend/influencer posts or blog hop.
Author submission to Bored Panda, etc (I play with color in animal portraits)
Author video demo
Follow up with press coverages (Honestly WTF, Domino, Paper Moon Interiors, Pegase Buzz, Skyline Art)
Leverage Instagram for pre-orders, promotion, etc (Instagram: 7k)
Available Editions
| EDITION | Other Format |
| ISBN | 9781633226142 |
| PRICE | US$19.99 (USD) |
| PAGES | 128 |
Average rating from 31 members
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