Key Campaign Activity Target media outlets in arts, crafts, DIY

Trade:  Finished Advances (Library Journal, Publishers Weekly, Shelf Awareness)  

Retail:  Finished Advances   

Promotion:

Goodreads giveaway through Quarto

NetGalley

Long-lead pitch to art and craft magazines, websites, bloggers for review/giveaways, such International Artist, Creative Bloq, Cloth Paper Scissors, Moyo Magazine, Artists and Makers, Taschen's Illustration Now, American Illustration, Communication Arts, The Society of Illustrator's, Creative Quarterly, UPPERCASE Magazine, Craft Gossip, Empty Easel, Artist's Network, ArtNews, and others. Follow up before book's publication

Long-lead pitch to major outlets as next step in trend of sketch note and bullet journaling (Parade, Redbook, Huff Post, USA Today, etc) Follow-up for holiday and new year's coverage

Book giveaways through Quarto Creates and partner (bullet journal, pen producer, etc) Social media campaign to include blog tour of author’s influencer contacts with giveaway sweepstakes

Leverage author’s social media (combined 5k followers) and contacts in art/design world for pre-order campaign, consumer reviews, giveaways, general promotion

Include in gift guide pitches