Key Selling Points:

Emerging trend. An extension of the ASMR (Autonomous Sensory Meridian Response) craze, soap carving/cutting initially came to the fore in 2017 and is gaining strong interest among ASMR aficionados, particularly on Instagram. The Daily Beast recently declared, “as slime becomes ubiquitous, a new contender has emerged: soap.

Ahead of the curve. Aside from a September 2018 Fox Chapel title (whose cover design and image look outdated), this will be the first book on the market.

Practical guidance. While most online images and videos are of cutting or carving soap bars into shavings, this book will offer constructive from an expert author with a growing following how-to on using basic carving techniques to make cool and beautiful designs, as well as how to use shavings to make new bars and other simple body care products.

Key Campaign Activity Publicity - Online craft websites and bloggers in the Craft/sewing market. Video.

Trade and Retail: Advance copies

Consumer:

Leverage author YouTube Channel. Encourage videos on the book/video or two of book project, possible live workshop.

Have author film sped up carving as well as her normal videos for ads, etc.

Pitch to arts & crafts outlets, such as BH&G, CRAFT, Cloth Paper Scissors, Kelly’s Thoughts on Things, Apartment Therapy, DIY Network, etc.

Push for holiday gift guides (work with soap makers for giveaway)

Reach out to facebook groups on soap carving

Target ads/posts to ASMR community/forums

Pitch to reviewers of slime and soap-making books on NetGalley, etc