'YouTube is a global phenomenon. Such is its immensity, deeply integrated in the world of young people, that any description of the website will always come up short. Like blind men grasping at an elephant, aspects that may seem fundamental to one observer will be totally absent from the account of another. To gain an overview of any credibility, one must not only consider YouTube through many lenses - economic, sociological, historical - but also multiple perspectives. Stokel-Walker’s YouTubers succeeds as a cutting-edge account of one of most important websites in the world, as seen through the eyes of some of its top creators, industry experts, and researchers.

'Drawing on interviews on topics ranging from extremism to mental health to finance, Stokel-Walker weaves a tapestry of impressive scope. Speaking as a YouTuber, he captures the feel of the website, what it is to be a YouTuber (warts and all), and in particular highlights many of the less-publicised struggles of creating content to offer up to the almighty Algorithm. I suspect that in years to come, YouTubers will be viewed as an important historical account. It is a front-line report of a key time in the history of digital content creation and consumption, a meticulously researched history of online video, and a deep anthropological study of the often misunderstood Homo influenceris.

'If you want to understand the inner workings of your favourite YouTube influencers, or perhaps if you want to understand why your children are always talking about them, you should read this book. It’s smart, sweeping, and significant.'

– Simon Clark, YouTuber

• External publicist running national campaign

• Major TV, radio and print expected

• Social media campaign featuring YouTubers and YouTube book reviews