How YouTube Shook Up TV and Created a New Generation of Stars

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Jake Paul, PewDiePie and Zoella have millions of fans in their thrall. Their videos zoom around the globe, from LA to London to Lagos. And their power is growing. Nearly two billion people now watch...

A Note From the Publisher

UK and Ireland distributor: Combined Book Services ( US and Canada sales and distribution: Casemate

Advance Praise

'YouTube is a global phenomenon. Such is its immensity, deeply integrated in the world of young people, that any description of the website will always come up short. Like blind men grasping at an...

Marketing Plan

External publicist running national campaign

Major TV, radio and print expected

Social media campaign featuring YouTubers and YouTube book reviews

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