First Time Sewing with a Serger
The Absolute Beginner's Guide--Learn By Doing * Step-by-Step Basics + 9 Projects
by Becky Hanson; Beth Ann Baumgartel
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Pub Date 26 Mar 2019 | Archive Date 25 Jun 2019
Quarto Publishing Group – Quarry | Quarry Books
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Description
Start by learning how a serger works, the many styles available, and the roles of various parts and accessories. Get a detailed overview of the variety of functional and decorative stitches you can make, plus must-have threads, tools, and notions. Next, familiarize yourself with how to thread your serger, set the stitch size, and use it to start and end seams, sew curves and corners, and more. You'll use these essential skills to make the nine fun, easy garment and home decor projects--skills you'll turn to again and again to create your own professional-looking pieces!
Marketing Plan
Key Selling Points: Successful series. The first four titles in the First Time series have had net sales of more than 80,000 copies since its launch in mid-2014. Two more First Time titles—Garment Fitting and Cake Decorating—were just published in Spring 2018. Targeted step-by-step instruction geared toward the absolute beginner. Distills how-to, guidance, and advice from an expert. Accessible presentation and price point. With its large format, manageable page count, and attractive price point, the First Time series offers novices easy entrée to how-to subjects.
Key Campaign Activity
Publicity - Online craft websites and bloggers in the Craft/sewing market
Trade: Advance copies
Retail: Advance copies
Consumer: Follow-up with reviewers of other sewing books, including Successful Serging Pitch to sewing and DIY outlets Pitch series to DIY and crafting outlets and include on pitches for other “First Time” books NetGalley Leverage author contacts at Vogue Patterns and Family Circle, etc
Available Editions
| EDITION | Other Format |
| ISBN | 9781631597145 |
| PRICE | US$19.99 (USD) |
| PAGES | 128 |
Average rating from 35 members
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