Key Selling Points: A fresh, accessible approach to the story of Chanel's work and life Fully illustrated with archive imagery, sketches, designs and contemporary photography Chanel is one of the most important names in fashion, and her influence continues today. There is continued and constant interest in both the fashion and story of Coco Chanel.  

Key Campaign Activity Long lead print to fashion magazines/newspapers (watermarked DRCs) Review pitch to lifestyle, home, fashion bloggers

Trade: Finished Advances

Retail: Finished Advances Museum placement

Consumer:

Pitch to fashion outlets with Chanel insight angle such as Vogue, Elle, FSHN, Marie Claire, Refinery 29, GoFugYourself, Tom+Lorenzo, Glamour

Pitch to book reviewers at traditional major outlets such as NY Times, LA Times, Chicago Tribune, Time, People, Entertainment Weekly, Newsweek, San Fran Chronicle, etc. Pitch to home, lifestyle, and travel outlets with home/place angle such as Conde Nast Traveler, Travel + Leisure, Sunset, GQ, etc. Follow up with other “At Home/Living With” Reviewers NetGalley Leverage any US/Canadian contacts of author