Design, Create, and Install Custom Tiles
by Forrest Lesch-Middelton
Pub Date 01 Oct 2019
Talking about this book? Be sure to tag it using #HandmadeTile #NetGalley
No matter how many years of experience you have as a ceramic artist or how many home-improvement projects you've tackled, nothing prepares you for the unique world of ceramic tile. From concept and design, through firing and installation, ceramic tiling is one of the few places in a home where art is permanently installed as a feature of a room.
In Handmade Tile, Forrest Lesch-Middelton shares everything he's learned as the founder and owner of the custom tile business FLM Ceramics and Tile. From his years as a one-man operation to his current production facility, Forrest has seen it all and helps you every step of the way. Whether you want to make your own tile, or want to use artistic and custom-made tile in your home, this book has everything you need.
Key features of the book include:Making Tile: key tools, rolling, cutting, extrudingDecorating: glazes, image transfer, cuerda seca, underglaze, slipDesigning Your Space: tile in context, choosing your tile, codes and standardsInstallation: removing old tile, backing, preparing surfaces, setting, groutingGalleries and interviews with today's top workings artists in tile round out the package. Featured artists include Allison Bloom, Boris Aldridge, Disc Interiors, PV Tile, and more.
Key Campaign Activity Target media outlets in crafts
Trade: Finished Advances, Netgalley
Retail: Finished Advances, Netgalley
Promotion: Pitch to craft and ceramics magazines, websites, bloggers for review/giveaways, such Creative Bloq, Cloth Paper Scissors, Artists and Makers, Creative Quarterly, Craft Gossip, Make: Magazine, Ceramics Monthly, Ceramic Arts Daily, C-File, Pottery Making Illustrated, and others Pitch to home improvement/décor outlets such as BH&G, DIY Network, HGTV, Apartment Therapy, The Nest, etc. Leverage the 16 guest artists to promote (add links to blogs/websites, post on social if they have it) Author video/demo Leverage author website, email list, and Instagram (13k followers) Work with other pottery/ceramics influencers for announcements and promotions including our authors for cross-promotion (Ben Carter, Sunshine Cobb, Gabriel Kline, Melissa Weiss) Local press pitches/interviews