Key Selling Points: Beautiful, detailed book on a trending subject. Offers step-by-step visual instruction to create paintings, ceramics, collages, lampshades, trays, and more. Will travel well for UK and coedition sales.  

Key Campaign Activity Leverage author’s social platforms, Instagram: 45.4k followers, youtube: 18k subscribers Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites and blogs  

Trade:  Finished Advances (PW, ForeWord, Shelf Awareness, Library Journal)  

Retail:  Finished Advances, NetGalley   

Consumer: NetGalley Pitch with emphasis on design and next-step in your paint pouring practice to differentiate from the WF title (which is being pitched for beginners and those looking to get in on the trend). Pitch as affordable option for fans of Jane’s work – her course is $349, which can be a large investment for many. The book would give a way for more people to learn from her. Pitch to craft media such as Cloth Paper Scissors, Martha Stewart, Country Living, Craft Gossip, DIY Network etc Pitch to art media and trade outlets, such as Artforum, Artvoices, Make: Magazine, Creative Bloq, Artsy, Artists Magazine Pitch to design media (Aspire Design and Home, codesign, etc) Leverage author social media and classes – special pre-order promotion to former students, in addition to regular pre and post pub promotion Videos from author Quarto Knows social media announcement Giveaways at craft blogs and websites