Key Selling Points: Polymer clay is cheap, readily available from all good craft stores and there are limitless colors and styles to choose from! If you can dream it, you can bring it to life in polymer clay! Whether you're looking to make a practical piece of jewelry or just a curious little novelty to brighten up the bedroom, the sky is the limit with this wonderful stuff. Adorable and easy to make.

Key Campaign Activity: Leverage Author website, Instagram (14k followers), and Facebook (5k followers), newsletter Multiple outlets will be interested –  Art and Craft Media, Lifestyle media

Trade: Finished Advances 

Retail: Finished Advances

Consumer: Pitch to art media and trade outlets, such as Artforum, Artvoices, Make: Magazine, Creative Bloq, Artsy, Artists Magazine Pitch to craft media such as Cloth Paper Scissors, Bead & Button, DIY Network, Martha Stewart, Country Living, etc Pitch to home outlets with “Make Your Own home accessories” angle such as Apartment Therapy, Curbly, HGTV, etc Pitch for holiday gift guides Explore partnership with clay company for joint promotion/giveaways Pitch to youth/teen/family outlets such as Girls Life, Seventeen, Family Circle, etc as simple and safe crafts for kids Netgalley Video from authors