Key Selling Points: Embroidery has become a creative visual medium, with stitchers using needle, thread, and fabric just as artists use pencils and paper. How to Embroider Almost Everything shows readers how to get started with “drawing with thread” by offering a complete compendium of sweet, modern motifs with broad appeal plus basic how-to-stitch tutorials. Great value. 400 motifs at a great price point.  

Key Campaign Activity Leverage author’s social platforms. Facebook: 10k followers,  Instagram: 13k followers Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites and blogs  

Trade:  Finished Advances (PW, ForeWord, Shelf Awareness, Library Journal)  

Retail:  Finished Advances, NetGalley   

Consumer: NetGalley Pitch to arts and craft magazines and websites for review, such as the Cloth Paper Scissors, Threads, Craft Gossip, Sew News, Better Homes & Garden (author’s work has been featured before) Pitch to art outlets as new way to “draw” with thread – Art in America, Artsy, Hyperallergic, My Modern Met Leverage author’s social media for pre-order campaign, giveaways, announcements. Leverage author’s etsy shop – include postcards for orders leading up to book, announcement to buyers (possible discount code) Explore partnership with DMC (giveaway, bundle of product) Cross promote with other stitching authors (Lynn Krawczyk, Kelly Fletcher) for posts on social, etc. Encourage reader posts on social (create a hashtag) post pub – work with author to encourage posting projects. Follow up with other embroidery reviewers (Hand Sewing Magic, Embroidery Design kits) Work with Quarto embroidery community for cross promotion.