Talking about this book? Be sure to tag it using #AuthoritarianNightmare #NetGalley
To fully understand, John Dean, a man with a history of standing up to autocratic presidents, joined with Bob Altemeyer, a professor of psychology with a unique area of expertise: Authoritarianism.
Relying on social science findings and psychological diagnostic tools (such as the "Power Mad Scale" and the "Con Man Scale"), as well as research and analysis from the Monmouth University Polling Institute (one of America's most respected public opinion research foundations), the authors provide us with an eye-opening understanding of the Trump phenomenon — and how we may be able to stop it.
National print, television, radio, and online campaign
National network and cable television interviews, launching with a CNN primetime and daytime package (where Dean is a regular contributor) as well as MSNBC. Shows include Anderson Cooper, Out Front with Erin Burnett, State of the Union, Morning Joe, Last Word with Lawrence O'Donnell, Rachel Maddow, All In with Chris Hayes, PBS Newshour
Target Sunday morning and evening shows: Meet The Press; Face The Nation; 60 Minutes; etc.
Targeting iInterviews on NPR including Morning Edition, All Things Considered, Fresh Air, Weekend Edition
Interview at Democracy Now!
Targeting interviews at regional NPR and Pacifica stations throughout the country.
Targeting book reviews at the New York Times, Washington Post, Wall Street Journal, Los Angeles Times, The Atlantic and more.
Review and feature coverage at USA Today, The Guardian, Slate, Salon, Politico, Vox, The Daily Beast
Targeting Podcast coverage including The Daily, Slate's Trumpcast, Pod Save America
Event with Politics & Prose
Perfectly times for election season with early promotions across social media and newsletters
Social media preorder campaign harnessing John Dean's +250K following
Social media campaign across Twitter, Instagram, and Facebook, with multiple series' of posts breaking out key points from the book.
Targeting Reddit AMA with John Dean
Targeting Twitter chat hosted via larger partner account
Early outreach to librarians with mass digital galley promotions
Positioning for academic adoption with early outreach to professors of politics/law/history/psychology