Originating in Leo Fender’s modest radio and amplifier repair shop in Fullerton, California, Fender Musical Instrument Corporation went on to become the world’s preeminent name in musical instruments. Today, Fender’s guitars, amplifiers, and script logo are recognizable even to those with only a casual interest in music.
From Fender’s first instrument—a 1946 lap steel guitar—to Leo Fender’s groundbreaking early six-string guitar designs like the Esquire that set the standard for the electric guitar explosion to follow, author Dave Hunter traces Fender’s entire history to the present. All the innovations and landmark models are here, as well as legendary players who became synonymous with Fender instruments across musical genres.
In addition to the instantly recognizable Telecaster® and Stratocaster®, Hunter examines Fender’s legendary offset guitars like the Mustang®, Jazzmaster®, and Jaguar®, and such lesser-known models as the Marauder, Coronado, Bronco™, and more. The Jazz Bass®and Precision Bass® also feature, as do Fender’s acoustic guitars and workhorse amplifiers like the Bassman®, Twin Reverb®, and Princeton®, to name a few.
Along the way, readers get in-depth scoops on the relationships dozens of players have enjoyed with Fender: rock ’n’ roll pioneers like Hank Marvin and James Burton; classic-rock icons like Jimi Hendrix and Eric Clapton; blues legends Bonnie Raitt, Stevie Ray Vaughan, and Buddy Guy; alt-rock gods J Mascis and Kurt Cobain; more recent guitar heroes like Courtney Barnett, beabadoobee, and H.E.R. …the list goes on. In addition, Hunter explores the work of the award-winning Fender Custom Shop and the guitars produced there.
Illustrated throughout with rare images from company archives, Fender 75 Years treats readers to rare behind-the-scenes views of the shop floor throughout the years, studio imagery of the guitars, rare period advertising and brochures, and performance images of Fender players.
It’s the definitive look at the Fender’s first three-quarters of a century and a must-have for every guitar enthusiast.
Available on NetGalley
Average rating from 5 members
This is an excellent gift book that will appeal to both guitar lovers and music history buffs. It is logically arranged and full of fascinating, readable articles about how the Fender business came to be, how the various instruments and accessories were developed and marketed, and how the course of music was affected, especially in the 50s-80s. The book is full of stunning photographs, both of the guitars/amps and the wide variety of musicians that have used them. It's a beautiful coffee table book and even people who aren't specifically Fender fans will find it interesting and enjoyable to read. Many thanks to the publisher and NetGalley for the opportunity to read and review!
My father lived Fender guitars and before his passing I was saving up to get him one. Unfortunately he passed before I was able to do so, but as soon as I saw things book it reminded me of him. It is a beautiful coffee table book to have especially if you are a lover of guitars or fender guitars in general.
A quick reading about the story to one of the ost famous eletric guitars of the music world. Definitely recommended for musicians and enthusiastics of this kind of subjetc.
This wonderful book is not only a fabulous, glossy compendium of lots of guitars I wish I owned, it's also a history of Fender and its groundbreaking designs - and, given the number of artists who have made Fender instruments their signature, it is by extension a history of popular music, too. Huge in breadth and impeccable in detail, this is a must-have for anyone who grew up dreaming of owning their own Fender guitar one day. Beautiful to look at and richly informative, it's a cut above the usual coffee table tome. Wonderful. My thanks to the publisher and Netgalley for the ARC in exchange for an honest review.