Absolutely loved this book! I loved the characters storyline and could relate to being a bit picky when it comes to finding a partner. I loved how our MC took part in her friends study and I was so curious to read how it all worked out. It goes to show that not everything on paper is the same in real life and sometimes you could be surprised so don’t judge anybody.

Icks are something I find hilarious for the pure ridiculousness of some of them so a whole book about it intrigued me.

The MC is infuriating but not in a “can’t stand the book” way but in a way that made them interesting and added to the story. It’s rare I read a book where I want the MC to be forced to learn a lesson. Gem is not a bad person and I can see why she is the way she is but at parts I just wanted her friend to tell her to stop being so silly.

This is a fun read where you keep saying “just one more chapter”

Thank you to NetGalley and Dialogue Books for this ARC.

Gem loves Bollywood dancing and experimental toastie flavours and frequently gets the ick when dating, calling it intuition, warning her off an incompatible man before it's too late.

Her flatmate Shanti who is studying to become a clinical psychologist finds this hilarious and wants to include her on a paid study about whether the ick is real and serves a real purpose. She creates a contract that Gem needs to go on more dates with the same person over the next six weeks and spend time with him to see whether icks can be overcome or whether they have been a sensible warning from the start.

Gem only reluctantly participates because it will enable her to buy an all-singing all-dancing wheelchair for her mother Georgie so she has to worry less about her.

Enter Atlas: he is good-looking, with amazing hair and mesmerizing blue eyes, he dresses impeccably and is in any way perfect. Well, almost. His name is Atlas, he carries an embarrassingly large bag around, eats soup for lunch and loves football. Ick, ick, ick, ick.

This is an extremely predictable plot using the forced proximity trope to bring two people together who normally wouldn't have had more than one date. It is however done with charm, and both main characters as well as several side characters are well-rounded and interesting. Gem's caring relationship with her mother and Uncle Mike is explored well.

There is also an amusing and longstanding competition between Gem and Shanti going on to get scowly Jay from the cornershop to smile - just once will do!

This reads well and fast. Recommended for being fun and witty and exploring the high expectations we have of ourselves and others. I would read more from this author.

I loved this book! Funny in all the right places, good storyline and good characters! I love Hollys writing style! Will definitely be recommending this one!

Loved it - a perfectly pitched modern day romcom with some loveable characters and some deliciously awkward situations. Gem gets the ick with every man she meets- she's desperate to be in a decent relationship but Every. Single. Time. she finds herself irreparably turned off by the smallest detail - whether its the bag that they carry, their choice of food or something equally innocuous-once she's switched off, there's no going back.
Until Gem's best mate , psychology student Shanti, needs Gem to help her with her dissertation research - is it possible to get past the Ick and fall for the man again?
Luckily Gem has just the man in mind, and as long as he doesnt find out he's part of a dastardly experiment, no harm will be done...
The story-telling was fab, the pages flew by and I was totally rooting for Gem and her man throughout.

This book had a dry, understated humor that I really enjoyed. It’s written in third-person present tense, which I know isn’t everyone’s favorite, but it felt like a good fit here, and the style really worked for me.

The romance was told in a straightforward way, which I found both charming and refreshing. There was no over-the-top drama, and even the third-act breakup (which, honestly, I could have done without) wasn’t overly dramatic.

I loved Atlas—there’s just something irresistible about kind, soft-hearted heroes, and he was genuinely sweet. Gem was quirky in her own way but not in an over-the-top or irritating manner. I enjoyed her character, and her unique perspective on the world made me laugh a lot.

I received a complimentary copy of this book. All opinions in this review are entirely my own.

Gem can never last more than 1 date with men, there's always something to put her off. She says its intuition, her flatmate says she has a commitment problem .Can she overcome Atlas' ick on more than 1 date to prove it's intuition? A fab romcom, enthralling, I couldn't wait to see if their relationship would work out. Holly Mc Culloch never fails to please .

I loved this book! The title instantly intrigued me as ‘the ick’ is so commonly used now. It is the perfect romcom book with great characters. To begin with, Gem really annoyed me! Her ick’s seemed so…petty? But as the book goes on and you learn more about her character and background, I can understand why she was the way she was! Atlas was such a lovely, genuine character who had his own difficulties growing up. Shanti was just fantastic, I’d love to be her friend! All in all, a great book and would recommend to everyone - especially if you love a romcom with some depth to the characters!