"If you liked Ender’s Game, Skyward, or The Expanse but wished they had more emotion, diversity, and cool alien tech, this is for you." - Literary Titan

"Writing is confident and flows with unusual grace. Pacing is fast and the author knows how to make readers care about his characters." - Readers' Favorite

"Themes of identity, friendship, and self-acceptance are explored with raw emotional depth."  - Readers' Favorite

"Weun Academy is a brilliantly written, coming-of-age, school academy novel that delves deep into the inner doubts and fears of teenagers, no matter their origins."  - Readers' Favorite

Weun Academy: The Shadow Maker, a YA/NA sci-fi novel, will launch on Amazon as the primary sales channel, with Kindle Unlimited enrollment to tap into page reads. The marketing strategy uses Facebook and Instagram ads to drive targeted traffic—focusing on fans of comparable titles like Ender’s Game and Skyward—to the Amazon page and the author site, where a free first chapter is offered in exchange for email sign-ups. The campaign centers on three core taglines tested across creatives, all tied directly to the book’s hook: the shadow threat, Eisah’s newfound abilities, and the intrigue of the alien academy.

Social proof from Readers’ Favorite and Literary Titan reviews is integrated into Amazon Editorial Reviews, A+ Content modules, and ad graphics to build credibility and interest. The marketing is phased: pre-launch assets (cover, tagline sets, review quotes, A+ Content) are in place before the first ads run, followed by launch-week ad scaling, Goodreads giveaways, and a push for early reviews. Post-launch includes refined targeting based on ad performance, maintain consistent Amazon visibility through sponsored product ads, and build a reader base for Book 2 through ongoing email updates and retargeting campaigns.

A more detailed 90 day plan can be found below.

Positioning & Audience

Core hook: A gifted outsider. An alien academy. A consuming shadow. Lessons where survival is the ultimate test.

Primary audience: YA (12–18) + NA (18–25) sci-fi fans; secondary: parents/teachers, Kindle Unlimited binge readers.

Comparable vibes: “academy in space,” found family, first-book, power awakening (think: Skyward/Red Rising/Ender's Game energy without claiming affiliation).

Required Assets (build once, reuse everywhere)

Cover set: eBook + paperback + 3D mockups (flat + phone + tablet).

Taglines (test 2–3):

1. Keeping to the shadows was the plan—until a brutal attack and a hidden power changed everything. (inciting incident)
2. Out of the shadows. Into the fight. (theme + action)
3. At Weun Academy, learning who to trust is the first lesson—and survival is the ultimate test. (intrigue + emotional stakes)

Short description (150–200 chars) + long description (300–400 words) formatted for Amazon.

A+ Content modules: character spotlights, “Inside the Academy,” review tiles.

Lead magnet: Free Ch. 1 PDF/epub on your site (for Facebook lead ads + email).

Social cuts: 6–8 square images; 3 reels/shorts (10–20s each).

Review blurbs: 1–2 pull-quotes each from Readers’ Favorite, Literary Titan (plus rating badges).

Amazon Setup (Week −2 to Launch)

KDP Select: Enroll for first 90 days to leverage KU page reads (YA/NA sci-fi does well here).

Categories & Keywords: Choose 3 relevant categories and 7 search-intent keywords (e.g., “YA space academy,” “teen sci-fi powers,” “galactic school”).

Product Page

Add review quotes to Editorial Reviews via Amazon Author Central.

Use A+ Content with one “review tile” and one “world-building” module.

Price: $4.99 eBook (launch), $14.99–$16.99 paperback. $29.99 hardcover

Amazon Ads (optional but recommended)

Start with Sponsored Products (auto + 2 manual campaigns):

Manual 1: 20–30 keywords (exact+phrase).

Manual 2: product targeting vs comparable titles.

Daily test budget: $10–$20/campaign; prune weekly.

Leverage Amazon Attribution, generate tags for any off-Amazon ads to see downstream impact. Regardless use UTM tags to gauge on-site behavior.

Reviews & Social Proof (Pre-Launch → Ongoing)

ARC plan: 30–50 advance readers (newsletter, YA sci-fi FB groups, Discords).

Readers’ Favorite / Literary Titan:

Use badges + quotes in Amazon Editorial Reviews, A+ Content, book website, and ad creatives.

“As seen in…” ribbon on images.

Goodreads

Add the book, link editions, run 1 Giveaway during launch window.

Street team: Provide a review guide (how to leave non-spoiler reviews on Amazon/Goodreads) and a share kit (3 blurbs + images).

Facebook/Instagram Ads – Your Main Traffic Engine

Funnel Structure

Cold Prospecting (Days 1–14; then ongoing):

Audiences (create 3–5 ad sets) (Best for carousel ads, short video descriptions, or boosted posts):

Interests: YA sci-fi, “space opera,” space academy, select comp authors/titles, Kindle/Kindle Unlimited, science museums, NASA.

Lookalikes (1–3%): site visitors (if you have traffic), email list, video viewers (after you run video ads a week).

Creative:

Video 1 (15s): “Outsider → power ignites → academy in the stars.” End card: “Read on Kindle / KU.”

Static 1: Cover + quote badge (“5 stars—Readers’ Favorite”).

Carousel: “Meet Weun Academy” (3 panels: Eisah, Academy, Threat).

Objective: Traffic to book landing page (your site) or directly to Amazon. If you have a Pixel, send to your page with universal ‘Buy on Amazon’ buttons plus an email capture for Chapter 1.

Budget: $30–$60/day total; 3–5 creatives; kill underperformers after 3–5 days.

Warm Retargeting (Days 7–90):

Audiences: site visitors (30d), video viewers (25–50%), IG engagers (30d), lead form opens (but not submitted). (For audiences who’ve clicked or engaged before)

Creative:

Quote graphic using Readers’ Favorite/Literary Titan pull-quotes.

“Peek inside” page-turn GIF.

Objective: Conversions (lead) or Traffic (Amazon).

Budget: $10–$20/day.

Hot Retargeting / Launch Burst (Launch week + promos):

Audiences: Email subscribers, ATC (if you sell direct), past purchasers (if applicable).

Creative: Countdown graphics, “Now on KU,” price promo tiles.

Budget: $10–$15/day during bursts.

Ad Copy Starters

Short:

A hidden power. An alien academy. Not everyone wants him to survive the semester. Read Weun Academy today—FREE in Kindle Unlimited.

Social proof:

“A thrilling YA sci-fi ride.” —Readers’ Favorite ★★★★★

Lead ad:

Grab Chapter 1 free. If you love found-family sci-fi with teeth, you’ll devour Weun Academy.

Timeline (What to do, when)

Weeks −2 to 0 (Pre-Launch / Tune-up)

Finalize Amazon page (description, A+ Content, Editorial Reviews, categories/keywords).

Load 3 FB ad creatives + 1 video; verify pixel on your landing page; set up email capture with a 3-email welcome sequence:

Deliver Chapter 1,

World/characters,

Soft sell book + KU.

Seed 10–20 ARC copies; collect 5–10 quotes; format share images.

Launch Week (Day 1–7)

Day 1: Switch FB to full budget, publish 2 launch posts (FB/IG), announce KU.

Goodreads Giveaway goes live.

Encourage street team to review on Amazon (no incentives; share your review guide).

Optional: Amazon Price Promo for 48–72h ($2.99) to boost rank, then return to $4.99.

Weeks 2–4

Expand FB interests; test second video.

Add a second quote to Editorial Reviews (if available).

Appear on 1–2 YA/sci-fi podcasts or guest blogs; drive to Amazon.

Email #2: “Behind the Academy” + reviews.

Weeks 5–8

Optimize Amazon ads (negative keywords; move budget to best ad groups).

Rotate fresh creatives (character art / map sneak peek).

Consider a Countdown Deal or free day (KDP Select) to spike KU pages.

Weeks 9–12

Compile “what readers are saying” social proof reel.

Run a lead-gen push for the novella/Book 2 waitlist.

Plan a small BookBub Featured Deal application (if eligible) or BB Ads test.

Website / Landing Page

Single “Book” page with: cover, blurb, review badges, “Read on Kindle / KU” button, look-inside excerpt, email form for Chapter 1.

Add Facebook Pixel (PageView + Lead events); use UTM parameters on all outbound buttons so you can see which ads/sources convert to clicks and signups.

Email Engine 

Welcome 3-pack (see above).

Launch: Day 1, Day 3 (reviews + KU), Day 7 (thank-you + ask for reviews).

Ongoing monthly: progress on Book 2, concept art, a character Q&A, and 1 cross-promo with another YA sci-fi author.

Budgets (starting point)

Facebook/IG: $40–$80/day first 10 days; then $20–$40/day steady.

Amazon Ads: $10–$40/day across 2–3 campaigns.

Goodreads Giveaway: ~$120–$200 (varies).

Creative tools: $0–$50 (mockups/video templates).

 Scale winners; kill losers fast.

Measurement & KPIs

Amazon: Best Seller Rank trend, sales units, KU page reads (KENP), ad ACoS/TACoS.

Facebook: CTR (aim >1.0% for video, >0.7% for static), CPC (target 25%), email opt-in (>5–8% of visitors).

Reviews: 15–30 Amazon ratings by Day 30; 50+ by Day 90.

How to Use Readers’ Favorite / Literary Titan Reviews

On Amazon: Add 1–3 short pull-quotes (with outlet names) in Editorial Reviews; include star rating text (not star images).

In A+ Content: A “Praise for Weun Academy” module with badges and short, high-contrast tiles.

In Ads: Use a quote tile as a warm retargeting creative; keep the quote ≤15 words.

On Website & Sell Sheets: Feature badges near the “Buy on Amazon” button.

Boosters

NetGalley (6–8 weeks window) for librarian/blogger reviews.

Book influencer micro-campaign: 10–15 Bookstagram/TikTok micro-creators; offer ARC + aesthetic kit (moodboard, color palette).

Local angle: Library talk or teen writing workshop → PR blurb → social proof.