Greatness
by Keir Lowther
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Pub Date 12 Sep 2025 | Archive Date 15 Mar 2026
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Description
GREATNESS is a poetic and powerful portrait of a lonely athlete locked in battle with time, memory, and himself. At once intimate and epic, it offers a riveting glimpse into the twilight of a generational talent.
On the eve of his retirement, tennis legend King returns to Flushing Meadows for his final US Open. Surrounded by the roar of adoring crowds and the tight-knit team that has become his surrogate family, he sets his sights on one last, improbable run at glory. Aging, injured, and haunted by the past, King still knows, perhaps better than anyone, what it takes to win.
But off the court, a deeper reckoning awaits. Since the age of four, tennis has been his entire world—his parents’ dream of greatness the only life he’s ever known. Now, with his career nearing its end, King must confront old betrayals, fierce rivals, the weight of grief, and the stirrings of unexpected love. As his final match draws near, so too does the answer to the question he’s never dared to ask:
What is the true cost of greatness?
Advance Praise
"A smash hit for sports nuts and sentence snobs, Greatness goes five sets, serving aces right up to the final page." William Kowalski, New York Times Bestselling Author of Eddie's Bastard.
"A smash hit for sports nuts and sentence snobs, Greatness goes five sets, serving aces right up to the final page." William Kowalski, New York Times Bestselling Author of Eddie's Bastard.
Marketing Plan
Marketing Plan for Greatness
1. Core Positioning
Theme: A literary sports novel—tennis as both drama and metaphor for ambition, sacrifice, and identity.
Unique Edge: Blends the intensity of the US Open with the intimacy of family legacy and a Cavendish homecoming.
Hook: “Greatness isn’t built overnight—it’s fought for, brick by brick, on and off the court.”
2. Pre-Launch (Now → Sept 27, 2025)
Goal: Build buzz, secure reviews, establish sales channels.
Distribution & Retail: Optimize IngramSpark listing (metadata, BISAC codes, returnability). Confirm listings: Indigo.ca, Barnes & Noble, Amazon, Bookmark Charlottetown. Arrange local consignment: Indigo Charlottetown, Bookmark, Cavendish gift shops.
Media & Publicity: CTV News appearance (author interview + festival tie-in), Feature in Racquet Magazine (literary-sports crossover), Pitch to Booklist, BookRiot, CBC Books, and Globe & Mail. Local: Guardian, Buzz PEI, CBC PEI, Cavendish Beach Festival newsletter. Submit to Kirkus Reviews for review pre-launch coverage.
Digital Assets: Finalize Lantern Hill Publishing imprint branding. Design Instagram quote cards (blue tennis court textures + book cover drop shadows), Update author website with a Greatness landing page (buy links + event info).
Submit for Reviews and Book Prizes: Submit book to Kirkus for review, submit for BookLife Prize, submit for Writer's Digest prize, submit for Thomas Head Raddall Atlantic Fiction Award, place book on NetGalley and BookSirens.
3. Launch Phase (Sept 26–28, 2025)
Goal: Use the Cavendish Literary Festival as the official launch platform.
Festival Event: Position launch night as a Cavendish homecoming celebration. Bookmark on-site for sales & signings. Live music (Luka Hall & Sydney Thompson) to close the evening. Pitch “Books & Tennis” crossover features to local radio/podcasts. Collaborate with PEI Tourism on a literary tourism campaign.
Content Push: Daily Instagram & Facebook posts from Cavendish (set-up, readings, signings). Create a festival recap reel for social and website. Send social media blast with launch photos and purchase links.
4. Post-Launch (Oct 2025 → Spring 2026)
Goal: Extend reach beyond PEI and sustain sales momentum.
Events & Readings: Host signings at Bookmark Charlottetown, Indigo Charlottetown, Halifax (King’s Co-op), Moncton, and Saint John. Apply for festivals: Frye Fest (Moncton), Word on the Street (Halifax).
Media Follow-Up: Pitch for “Best of 2025” lists. Extend sports-literary coverage: Racquet Magazine follow-up, ESPN Tennis podcast, No Challenges Remaining.
Social Media Campaigns: “Brick by Brick” → perseverance quotes, “Citizen of the world” → tennis travel imagery. “What if I don’t want greatness?” → identity vs ambition reels.
Long-Term Strategy: Run LibraryThing Giveaways to build review momentum. Use Kirkus review as a credibility anchor for bookstores and libraries. Distribute book club guides to encourage group discussions.Sync promotions with the 2026 Grand Slam calendar (AO, Roland Garros, Wimbledon, US Open).
5. Metrics of Success
Sales: 1,000 copies in first 6 months.
Engagement: 1,000+ Instagram followers with branded content.
Media: 1 national TV appearance (CTV), 1 feature in Racquet Magazine, 3 additional national mentions, 3 local features.
Events: Sell out Cavendish launch and Charlottetown signing.
Available Editions
| EDITION | Paperback |
| ISBN | 9781069329141 |
| PRICE | CA$26.99 (CAD) |
| PAGES | 410 |
