Becca Evans looks like she has it all: flawless makeup, loyal followers, and the kind of online presence most beauty influencers dream of. But behind the red lipstick and curated posts, she’s exhausted, yearning to walk away from it all…if only her platform weren’t the financial lifeline keeping her and her dysfunctional mother afloat.

Lucky DeLucca became an internet sensation thanks to his reckless charm and dangerous stunts—until one nearly killed him. Now, with his career on the line, he’s clawing for a comeback. Even if it means facing his worst fear: getting hurt all over again. 

When a high-stakes competition for content creators pairs Becca and Lucky together, sparks fly—and not the cute kind. But the cross-country adventure, with media coverage and a $100,000 prize, could solve both their problems. They manage to form a friendship, but when they discover viewers prefer their rivalry, they launch a fake-hating scheme that rockets them to the top of the leaderboard and closer to the win they both desperately need.

Off-camera though, real chemistry simmers, and a kiss captured on video goes viral, unleashing the worst of the internet trolls and exposing their ruse. They are forced to confront what happens when the likes become dislikes—and when pretending turns into something real.

With their reputations, their futures, and their hearts on the line, Becca and Lucky must decide what they're more willing to lose: their platforms or each other.