‘I was engaged the entire time… loved every minute of it.’

‘This sinister, fast-paced read is terrifying in more ways than one.’

‘It gave me intrusive thoughts about being in Samuel and Selene’s situation.’

‘There are so many layers, and each one makes the ending hit harder.’

The Consequence of Your Decision will be supported by a targeted pre- and post-launch marketing campaign focused on horror readers and fans of psychological and domestic suspense.

The title is currently being distributed to an ARC team via BookFunnel, with early reader reviews already appearing on Goodreads. This NetGalley campaign will further expand reach and generate additional early reviews ahead of release.

Promotional activity includes:
– Direct engagement with established horror reader communities (including Books of Horror and similar groups)
– Ongoing mailing list outreach and reader engagement
– Paid advertising via BookBub to target genre readers in the UK and US
– A Kindle Countdown Deal post-launch to drive visibility and sales momentum
– Additional promotional support through newsletter features and deal sites

I have previously achieved strong category rankings through coordinated promotional campaigns and will apply a similar strategy to maximise visibility for this release.