The 4G Mobile Revolution charts the extraordinary journey of the extremely complex and large change programme at EE, told by its former CEO, Olaf Swantee. This is the story of the highly successful transformation to form one of the biggest companies in telecommunications when Orange and T-Mobile merged to form a whole new organization, a whole new brand and a whole new mobile era with the introduction of the superfast 4G network.
Change initiatives are notoriously difficult to navigate and very rarely are considered to be a success. However, transformation is omnipresent and inherent to business success in today's fast-moving climate. This book charts the ups and downs of a particularly complex change program, pulling out insightful key principles for navigating the storm of transformation in any industry. Successful business revolution requires inspirational leadership, a motivating purpose for your people, a keen sense of brand identity, a culture of innovation, a willingness to break the status quo and a truly collaborative team. Olaf Swantee explores these crucial and exciting themes as he recounts EE's journey from merger, to 4G innovation, to the company's takeover by BT for an estimated value of 12.5 billion pounds.
This is an inside look into the practices of one of today's most inspirational leaders and is essential reading for any executive grappling with change.