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book cover for Which Way to Earth?

Which Way to Earth?

Volume I: The Arrival

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Pub Date 30 Jan 2027 | Archive Date 2 Feb 2027

Franklin Publishers | Independent Book Publishers Association (IBPA), Members' Titles


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Description

Three aliens arrive to learn about Earth. The only problem? They are learning from farm animals.

Lamar the horse, Lucy the pig, Betty the cow and Jack the chicken are going to explore the world of science fiction and adventure with your child, experiencing everything alien for the first time, and building resilience and friendship with aliens. How exciting!

Boost your child’s creativity and curiosity by gifting this fascinating book!

Three aliens arrive to learn about Earth. The only problem? They are learning from farm animals.

Lamar the horse, Lucy the pig, Betty the cow and Jack the chicken are going to explore the world of...


A Note From the Publisher

Book Illustrator & Other Contributors:
Hamed Tamy ar – Illustrator: Responsible for the book's colorful character illustrations and visual storytelling, bringing the farm animals, extraterrestrial visitors, and their adventures to life.

Rezvan Mousavi – Graphic Designer: Credited with the book's graphic design, supporting the visual presentation and illustrated layout.

Additional Book Formats with (ISBN-13):
Hardcover: 9798893248463
Ebook: 9798893248524

Book Illustrator & Other Contributors:
Hamed Tamy ar – Illustrator: Responsible for the book's colorful character illustrations and visual storytelling, bringing the farm animals...


Marketing Plan

Marketing and Promotional Strategy

Franklin Publishers' marketing strategy for Which Way to Earth? Volume I: The Arrival by Yuman Sun will focus on expanding visibility among young readers, parents, educators, librarians, and children's literature communities through targeted promotional activities.

Social Media Marketing (SMM): Promotional campaigns across Facebook, Instagram, TikTok, and YouTube featuring colorful character introductions, animated promotional clips, book trailers, illustrated excerpts, and engaging content highlighting the story's humor, friendship, adventure, and science fiction themes.

Library and Educational Outreach: Targeted outreach to public libraries, school libraries, elementary and middle schools, children's reading programs, and educational communities. Activities may include digital review copies, sample-copy opportunities, librarian engagement, and recommendations for children's reading collections.

Animation and Media Adaptation: Exploration of potential animated television, film, and digital storytelling adaptations, with consideration for the book's illustrated characters, imaginative setting, and series format. Suitable production companies and animation studios may be approached where appropriate.


NetGalley and Reviewer Engagement: Digital review copy distribution to children's book reviewers, librarians, educators, booksellers, and family-focused reading communities to encourage early reviews and increase discoverability.


Public Relations and Community Outreach: Targeted outreach to children's literary publications, parenting blogs, family entertainment platforms, educational podcasts, and book review communities for potential author features, interviews, and promotional coverage.


The campaign will emphasize creativity, curiosity, friendship, and imaginative storytelling while building long-term visibility for the series.

Marketing and Promotional Strategy

Franklin Publishers' marketing strategy for Which Way to Earth? Volume I: The Arrival by Yuman Sun will focus on expanding visibility among young readers...


Available Editions

EDITION Paperback
ISBN 9798893249880
PRICE $14.50 (USD)
PAGES 60

Available on NetGalley

NetGalley Reader (PDF)

Available to Buy

Buy on Bookshop.org Buy on Waterstones
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.