NATIONAL MARKETING & PUBLICITY CAMPAIGN

John Hughes for Gen Z. Happy endings aren’t one-size-fits-all.

A funny, emotionally bold YA romantic comedy about first love, complicated friendships, and learning that the happily-ever-after you imagined might not be the one you need.

PUBLICITY & AUTHOR VISIBILITY

• National publicity outreach to print, digital, and broadcast media, emphasizing YA fiction, contemporary romance, coming-of-age stories, and crossover appeal.

• Targeted television and radio pitching for interviews with Meg Oolders and conversations about first love, self-discovery, and reimagining the teen romantic comedy for a new generation.

• Podcast interview campaign spanning YA literature, romance, pop culture, books, and the writing life.

• Review and feature outreach to trade publications, YA book editors, romance reviewers, and influential literary newsletters.

• Submissions for anticipated-read lists, spring reading roundups, summer reading guides, and contemporary YA romance features.

• Author essays, Q&As, and guest posts exploring friendship, romantic expectations, self-compassion, and the courage it takes to be seen.

YA & ROMANCE READER ENGAGEMENT

• Advance reading copy campaign targeting YA booksellers, librarians, reviewers, book-club leaders, and contemporary romance tastemakers.

• NetGalley outreach to build early awareness, reader reviews, and word-of-mouth recommendations among YA and crossover readers.

• Targeted Bookstagram, BookTok, and BookTube outreach for reviews, features, giveaways, and collaborative content.

• Reader-facing promotions built around the novel’s central hook: “Happy endings aren’t one size fits all.”

• Read-alongs and author-led conversations exploring first love, friendship dynamics, and the distance between romantic fantasy and real connection.

• Book-club outreach supported by discussion materials and opportunities for virtual author visits.

DIGITAL MARKETING & COMMUNITY

• Sustained coverage through The Empress Newsletter and publisher social channels, including excerpts, author features, character introductions, and launch-week promotion.

• Featured author conversation and cross-promotion through The Nancys podcast, connecting the novel’s contemporary YA appeal with readers who grew up on John Hughes.

• Coordinated author and publisher campaigns featuring shareable quotes, short-form video, reader reactions, and preorder and publication messaging.

• Engagement with Meg Oolders’ newsletter and reader community through behind-the-book content, sneak peeks, and publication updates.

• Cross-promotion with YA and romance authors, newsletter writers, and aligned reading communities.

• Targeted digital advertising and promotional opportunities aimed at contemporary YA romance readers and adult crossover audiences.

• Preorder incentives, reader giveaways, and book-and-merchandise promotions featuring the novel’s distinctive humor and “John Hughes for Gen Z” positioning.

BOOKSELLER, LIBRARY & EVENT OUTREACH

• National outreach to independent bookstores, YA specialists, romance bookstores, and library selectors.

• Bookseller and librarian engagement through advance copies, staff-pick outreach, and promotional materials highlighting the novel’s humor, ensemble friendships, and emotionally nuanced romance.

• In-person and virtual author events, bookstore conversations, book-club appearances, and collaborative YA romance programming.

• Regional publicity and community outreach in New Hampshire and across New England supporting author appearances and publication.

• Continued discovery through summer reading campaigns, back-to-school promotions, contemporary romance lists, and ongoing reader engagement.

PUBLICITY & MARKETING CONTACT

Alisa Kennedy Jones  

Empress Editions  

alisa@EmpressEditions.net  

www.EmpressEditions.net