This was an interesting read about YouTube and the phenomenon from so many differentpoints of view.
I would recommend this to anyone who is interested in starting a Youtube channel.

While this was an interesting read, I'm not sure I agree with all the assertions in the book - I think it downplays a lot of how social media works, in some ways, and overlooks the way that some things become viral, not for their value, but because someone decided 'it was cool'. Youtubers is very much fitting with the 'it was cool at the time' vibe, to me, and while I appreciate the perspective, it offered very little that wasn't already something I knew and understood about the youtube phenomenon.

A really interesting read giving a good insight into YouTube from many different perspectives. A good informative read.

What a great book, sharing the secrets of YouTube’s success. I was fascinated by the start up story and found the book full of interesting information. I also enjoyed hearing about famous YouTubers and the secrets to their success. Highly recommend this to anyone who’s thinking of starting a YouTube channel or anyone who wants to understand contemporary business.

This book caught my attention because I am both an avid YouTube watcher and a not-so-avid YouTuber. I thought I had a fairly good understanding of YouTube’s beginning and workings but reading this was really eye-opening. I love a good backstory and have to say that my eyes were opened to the nitty-gritty of my favourite app. Now I seem to be coming across more stories that reinforce the book’s salient points which I never noticed before. It’s a well-written book that canvasses and the length and breadth of the contexts, motivations and ideas that combine to form YouTube’s story which is also, I think, a story about our evolving civilisation and rapidly morphing social norms.

One major thrust of the book which I don’t agree with, however, is the responsibility heaped on the organisation to police content. While not a supporter of unpoliced publications that spread radicalisation, conspiracy theories and other misinformation, I believe these things are really only a reflection of humanity itself. It is humans themselves that should be addressed. We somehow need to address the root causes of these issues – in which case I see policing content as merely suppressing the problems. I realise this might be a bit of an idealist point of view, but it seems a bit unfair to shove this responsibility on emerging tech and then call their responses overreactions.

This is very much a book relevant to current times. I feel like the conclusion could have been a bit stronger, although, at the same time, the author is very right in leaving it open-ended. YouTube is really too novel a phenomenon to predict a solid trajectory for and there is little/no baseline for permutations. How can one really make conclusions about what YouTube will hold for humanity? I give this book 4.2 stars.

This was an interesting and quick read, I enjoyed reading it at the time, but have to admit that it did not leave a long lasting impression.

If you havve a Youtube channel i would recommend a read, you miht gain some useful information from it.

Thnak you Netgalley and the Publishers for giving me the opportunity to read this.

I really enjoyed looking into the Youtube world. Having been an avid watcher since 2009 I understood the world on the surface level but this book goes so much deeper. The sheer amount of research that the author did is incredible.

The book includes the views of a wide range of Youtubers including one of my favourites, Lucy Moon. It is an easy read and I read it happily in one sitting.

Thank you to Netgalley and Canbury for this book.

Being a YouTuber, it was very interesting to read about it. There's a lot of information about YouTube dynamics from a lot of perspectives. From vloggers with varied contents to viewers.
I really enjoyed this book which was a backstage to fascinating YouTube World.

Thanks to the publisher and NetGalley for this copy.