1- Building an ascension model, a portfolio of products that function under the same unique value proposition.

2- Setting up the sales system by choosing one of five wireframes and building the corresponding web pages (landing page, checkout page, opt-in form, etc.).

3- Promoting through one or more of the six main types of marketing: organic, direct mail, push, pull, referrals, and affiliate.

4- Optimizing the lifetime value of your customers through value giving.


This is easy and straightforward. Great book and highly recommend if the content is relevant to you.

This book makes sales funnel easy to use and understand. Good guidance. Thank you to Netgalley, the author, and the publisher for allowing me to read and review.

This book was relevant to me because I work in the wholesale business. It's a concise read that doesn't have a lot of fluff-which I appreciate. The author is impressive, but I do wish that he used more recent examples of companies he worked with.

I really loved this book though I'll probably have a re-read with notes as there's so much to offer for my marketing campaigns.

I love how at the end there are further places you can go for more info. It could also work well in paperback so that you can write in the book or slip in notes where you want to.

A nice and simple book about sales funnels. Very basic and easy to understand. Avoids hifi words and gibberish. A starting point of learning about this field of marketing and sales. A nice recommendation.

I am an ARC reader and would give things up for this book for it's simplicity and usefulness. First of all, you can find different tools to try straight after reading, secondly, the book has a good structure to follow with the actions you can take to.improve your sales funnel. There are examples and do and donts, case studies and lots of info to apply in your business.