How to Build an Online Sales Machine
by Jonathon Kendall
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Pub Date 1 Sep 2022 | Archive Date 14 Aug 2022
Discover sales funnels secrets that generated over $100M in less than six months.
Funnel Theory teaches you how to build and scale your business online using sales funnels. What makes funnels so powerful? They're fully automated. Once set up, the system will function independently, reaching out to new customers and generating passive income—all without any additional work from your side. This way, you can optimize your sales and marketing processes, cutting expenses and increasing the conversion rate.
In Funnel Theory, Jonathon Kendall shares the four-step process he used to scale hundreds of companies, including renowned brands such as Radioshack and Pier 1 Imports:
1- Building an ascension model, a portfolio of products that function under the same unique value proposition.
2- Setting up the sales system by choosing one of five wireframes and building the corresponding web pages (landing page, checkout page, opt-in form, etc.).
3- Promoting through one or more of the six main types of marketing: organic, direct mail, push, pull, referrals, and affiliate.
4- Optimizing the lifetime value of your customers through value giving.
Jonathon's team has used this process to build funnels for clients from all industries—SaaS, fitness training, law firms, real estate, education, books, and food. And the results? Complete business transformation.
With this book, there'll be no more worries about how much marketing spend goes into each client or why those missing leads disappear. Just set up the system once and let it do the work.
Available on NetGalley
Average rating from 1 member
I am an ARC reader and would give things up for this book for it's simplicity and usefulness. First of all, you can find different tools to try straight after reading, secondly, the book has a good structure to follow with the actions you can take to.improve your sales funnel. There are examples and do and donts, case studies and lots of info to apply in your business.