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Neuro Design
Neuromarketing Insights to Boost Engagement and Profitability
This title was previously available on NetGalley and is now archived.
Pub Date
3 Feb 2017
| Archive Date
3 May 2017
Description
Anyone involved in the design of websites, ads, logos or other online graphical content. Specifically digital marketers, digital content creators, web designers/developers.
Secondary market of brand strategists and brand managers.
Academic market - students on visual communication and web design courses.
Anyone involved in the design of websites, ads, logos or other online graphical content. Specifically digital marketers, digital content creators, web designers/developers.
Secondary market of brand...
Description
Anyone involved in the design of websites, ads, logos or other online graphical content. Specifically digital marketers, digital content creators, web designers/developers.
Secondary market of brand strategists and brand managers.
Academic market - students on visual communication and web design courses.
Available Editions
| EDITION |
Other Format |
| ISBN |
9780749478889 |
| PRICE |
£29.99 (GBP)
|
| PAGES |
264
|
Additional Information
Available Editions
| EDITION |
Other Format |
| ISBN |
9780749478889 |
| PRICE |
£29.99 (GBP)
|
| PAGES |
264
|
Average rating from 8 members
Featured Reviews
Michelle C, Librarian
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A great book with deep insight on how to design more engaging products.
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Reviewer 186721
5 stars
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Amazing takeaways and you can become an experimenter too. For example -
"The left-side face effect" - Everyone, Next time notice, if you are focusing on the left, more emotional side of a person. If not try it out and see, if it makes a difference.
"Image to the left and text to the right" _ Presenters, see how this change in your slides, works out for you.
Abstract arts isolation effect - Artists and Art Lovers
And so on.. there's something for everyone.. how our brain processes visuals, how marketing and advertising use this to their advantage.
Great Coffee Table book too if you want to stay on the fun side of perplexing things.
5 stars
5 stars
5 stars
5 stars
5 stars
Mark B, Reviewer
5 stars
5 stars
5 stars
5 stars
5 stars
Reviewed on ProlificWisdom.com. Harvard business book club. https://www.youtube.com/watch?v=TT3YVpAclmQ
5 stars
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Reviewer 266435
4 stars
4 stars
4 stars
4 stars
4 stars
From a UX designer point of view who already takes into account psychology when designing for a specific audience, I've really connected with the introduction and appreciated the take on Neuro design. Pretty interesting book.
4 stars
4 stars
4 stars
4 stars
4 stars
Featured Reviews
Michelle C, Librarian
0 stars
0 stars
0 stars
0 stars
0 stars
Not set
A great book with deep insight on how to design more engaging products.
0 stars
0 stars
0 stars
0 stars
0 stars
Not set
Reviewer 186721
5 stars
5 stars
5 stars
5 stars
5 stars
Amazing takeaways and you can become an experimenter too. For example -
"The left-side face effect" - Everyone, Next time notice, if you are focusing on the left, more emotional side of a person. If not try it out and see, if it makes a difference.
"Image to the left and text to the right" _ Presenters, see how this change in your slides, works out for you.
Abstract arts isolation effect - Artists and Art Lovers
And so on.. there's something for everyone.. how our brain processes visuals, how marketing and advertising use this to their advantage.
Great Coffee Table book too if you want to stay on the fun side of perplexing things.
5 stars
5 stars
5 stars
5 stars
5 stars
Mark B, Reviewer
5 stars
5 stars
5 stars
5 stars
5 stars
Reviewed on ProlificWisdom.com. Harvard business book club. https://www.youtube.com/watch?v=TT3YVpAclmQ
5 stars
5 stars
5 stars
5 stars
5 stars
Reviewer 266435
4 stars
4 stars
4 stars
4 stars
4 stars
From a UX designer point of view who already takes into account psychology when designing for a specific audience, I've really connected with the introduction and appreciated the take on Neuro design. Pretty interesting book.
4 stars
4 stars
4 stars
4 stars
4 stars
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