Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
by Rich Leigh
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Pub Date 3 Apr 2017 | Archive Date 16 May 2019
Kogan Page Ltd | Kogan Page
Description
Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary.
By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.
Available Editions
EDITION | Other Format |
ISBN | 9780749479596 |
PRICE | £19.99 (GBP) |
PAGES | 224 |
Featured Reviews
An excellent account about what PR really is and how does it work in real life. It succeeds to correct many misconceptions and unprofessional approaches of the profession. Strongly recommended to the curious public, journalists but equally PR representatives still searching for a clear representation of their professional limits and everyday challenges of their work.
I read a lot, and many times i just read because a subject appeals to me and this was one of those book. I recommend this book, if you are in marketing/agent or looking to pursue career in PR - may be even a good read for someone who wants to pursue a career in PR - debunking the myth will help you go further.
What a book! A great, interesting look at some of the myths, misconceptions and plain BS madness that has surrounded the field of public relations (PR), whilst acting as a good primer to the subject at the same time. Mythbusters takes on PR you could say!
It is an interesting mix of light-hearted humour and deadly serious, focussed text, written in an accessible way and you won’t want to put it down. Prepare for a long reading session.
Both PR provider and customer alike can benefit from a read at this book. The PR provider should, of course, already know the realities of life, but it doesn’t hurt to see how their trade is perceived and why. The PR customer may be better-informed and more likely to be better-focussed on their PR needs going forward too. For those who ‘do PR’ it may subtly (or not so…) help modify behaviours that may justify a bit of modification - it can be a secret between you and your bookseller.
Who wouldn’t benefit from reading this book could be the better question, and at its low price-point there is really no excuse for not considering it. All in all, 18 key myths get put under the author’s microscope and are given a bit of a bashing. Prepare for information overload!
Myths of PR, written by Rich Leigh and published by Kogan Page. ISBN 9780749479596. YYYYY