Myths of PR
All Publicity is Good Publicity and Other Popular Misconceptions
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Pub Date 3 Apr 2017 | Archive Date 16 May 2019
Kogan Page Ltd | Kogan Page
Description
PR account managers, PR executives, corporate communication managers. Students of PR and corporate communications. Anyone with an interest in the PR industry.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749479596 |
| PRICE | £19.99 (GBP) |
| PAGES | 224 |
Average rating from 8 members
Featured Reviews
Ilana W, Reviewer
An excellent account about what PR really is and how does it work in real life. It succeeds to correct many misconceptions and unprofessional approaches of the profession. Strongly recommended to the curious public, journalists but equally PR representatives still searching for a clear representation of their professional limits and everyday challenges of their work.
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