B2B Marketing Strategy

Marketing to the B2B segment does not stand still and strategies and approaches must always be looked over and refined. This book can help you enhance your B2B marketing activities to attract engaged and loyal customers both now and in the future.

The author helps focus your mind on the customer’s requirements and details some of the latest approaches in attracting their attention and encouraging them to investigate your products and services. There is no one-size-fits-all approach and the modern day B2B marketer needs to keep a wide range of plates (channels) spinning as well as looking at new plates to ready. There is a lot of hyperbole in this sector, along with incorrect and outdated information, and this book seeks to set the record straight, informing and educating as it goes along.

For many, the book’s contents may be a bit of an eye-opener. It is a very giving, accessible and easy-going book that delivers a powerful punch in the background. Blink and it is hard to miss, as since it is not an onerous read you don’t realise just how much information you are getting. It can, for some, possibly help discreetly reshape an entire marketing approach. Even those who believe that they have everything running perfectly could still read this book to verify (ahem!) this fact. There is no shame in confirming you are doing everything right… even if you then tinker (amend) with your well-made plans… It is a quite slim volume for what you get, but a worthy one nonetheless, and offered up at a very competitive price.

The author states that the purpose of the book is to challenge and inspire B2B marketers and their organizations to think different, do different and be different in the so-called ‘social era’. It seems to do what it sets out to do and can be recommended reading. You have nothing to lose and potentially much to gain.

It is written in an academic style, with lots of references, but this does not get in the way of the average reader. Its contents may ‘prick the pride’ of marketers who think they know it all, delivering a drenching of cold water to shock the old ego. It can be controversial or heretic for others, but it is good at posing ‘invisible question bubbles’ for the reader and delivering potential solutions and advice.

I like it!

B2B Marketing Strategy, written by Heidi Taylor and published by Kogan Page. ISBN 9780749481063. YYYYY

I got myself a copy of this book as my job brings me into contact with professional marketers on a regular basis. The author has managed to tackle her subject in such a way that people like me can be informed as much as her target audience. Having completed the book I feel that I have been informed by someone who knows her subject and has provided thought-provoking ideas for her peers.

I would highly recommend this book to anyone interested in the subject.

Running a B2B company, this book caught my eye. Who can't use new perspectives on marketing strategies?
Heidi spends some time on how marketing has changed with the Internet and social media, but also on the definition of a strategy and how that is different to your objectives and initiatives.
I did feel like the book was better aimed at marketing professionals rather than business owners and I would recommend it to marketers interested in other ideas and opinions.
Thanks to the publisher and NetGalley for providing me with an advanced reader copy in exchange for an honest review.

I am currently in school for my undergrad in marketing so I found this book to be relatable to my studies as well as beneficial in many of my courses. Heidi Taylor is well-informed in B2B marketing and this book is a wonderful tool to have on your desk for reference.