Campaign Focus:

The only definitive illustrated bio of the man widely considered the greatest rock guitarist of all time—published on the eve of what would have been his 75th birthday.

Key Selling Points:

· November 2017 will mark what would have been Hendrix’s 75th birthday; there will likely be scads of coverage in mainstream and music media.

· According to the RIAA, Hendrix’s three original studio albums and numerous posthumous live albums, compilations, and reissues include 17 gold (at least 500,000 units), 10 platinum (at least 1,000,000 units), and 6 multiplatinum certifications in the U.S. Total U.S. album sales are 23.5 million, again according to RIAA.

· Hendrix topped Rolling Stone’s 2010 list of the 100 Greatest Guitarists.

Key Campaign Activity

· Major publicity campaign to classic rock, music and entertainment outlets

· Big push for holiday gift guide placement

· Heavy sales/marketing/publicity emphasis in Seattle – home of Hendrix and book’s author – press, Museum of Popular Culture (formerly Experience Music Project museum), bookstore signing

Publicity/Media:

· Short and long lead publicity to also include mass-appeal outlets .

· Heavy focus in Seattle – TV, print, radio – coverage to include author interviews

· Primary print magazines – consumer news/general interest

· Primary print magazines/outlets music-centric & guitars

· Rock/Metal/Music websites

· Top dailies and alternative major-market weeklies

· Radio Programs: author interviews at talk & public radio, rock morning shows, syndicated shows