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How did Eisenhower justify this intervention to an American public wary of foreign entanglements? Why did he boldly issue the doctrine that bears his name? And, most important, how has Eisenhower’s rhetoric continued to influence American policy and perception of the Middle East? Randall Fowler answers these questions and more in More Than a Doctrine. With the expansion of America’s global influence and the executive branch’s power, presidential rhetoric has become an increasingly important tool in U.S. foreign policy—nowhere more so than in the Middle East. By examining Eisenhower’s rhetoric, More Than a Doctrine explores how the argumentative origins of the Eisenhower Doctrine Address continue to impact us today.
“Randall Fowler’s timely and provocative book addresses an important and enduring question: How did Americans come to see the Middle East as an area of vital U.S. interest? . . . Grounded in the most important case studies of the 1950s, More Than a Doctrine illuminates the long-term significance of this critical turning point in American globalism, which set the stage for decades of regional entanglement.”—Kenneth Osgood, author of Total Cold War: Eisenhower’s Secret Propaganda Battle at Home and Abroad
“Deeply researched and cogently argued. . . . This study could not come at a more appropriate time.”—Jerry M. Long, associate professor in the Honors College and director of Middle East Studies at Baylor University and author of Saddam’s War of Words: Politics, Religion, and the Iraqi Invasion of Kuwait
“Fowler reveals the ways that future presidents were heirs of Eisenhower’s political precedents and rhetorical warrants that normalized U.S. interventionism as its dominant foreign policy in this war-torn region of the world.”—Shawn J. Parry-Giles, professor of communication at the University of Maryland and author of The Rhetorical Presidency, Propaganda, and the Cold War, 1945–1955