Marketing:

• Publicity campaign to target craft, DIY, home improvement, rural living and self-sufficiency outlets. ‘
• Heavy social media emphasis at Pinterest where there’s a HUGE amount of pallet project pins and boards
• Book giveaways will be offered through QPG. Goodreads, select blogs and websites.
• Pursue promotions, reviews, excerpts at niche outlets that have covered/showcased pallet projects, including BigDIYIdeas.com, 1001Pallets.com, DIYnCrafts.com, MobileHomeLiving.org, DIYReady.com, MorningChores.com, MotherEarthNewsLiving.com, Grit.com.
• Feature in QPG B2C and B2B email campaigns
• Feature book at Mother Earth News Fairs
• Brochure/sell sheet for sales, indie and

Publicity:

• Primary print magazines – DIY, Craft, Green Living, Rural Living: Better Homes & Gardens Do It Yourself, This Old House, HGTV, Popular Mechanics, Good Housekeeping, Green Craft Magazine Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mary Jane’s Farm Mother Earth News, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter
• Primary print magazines – mass appeal/consumer general interest: TRACTOR SUPPLY CO. magazine Out Here, Parade, USA Today Weekend, Better Homes & Gardens, People, US Weekly, Time, Reader’s Digest, AARP, Costco Connection (is author a Costco member?), New York Times Magazine, Rachel Ray Everyday, Oprah, Midwest Living, Washington Post Magazine, Woman’s World
• Key blogs and websites: HGTV, Green Life, Earth911.com, Greenability, Crunchy Green Mom, Eco DaddyO, Green Phone Booth,  DIYorNot.com, DIY Show Off, Pretty Handy Girl, The Ugly Duckling House, Making this Home, Lez Renovate, Yellow Brick Home, Sawdust Girl, Rambling Renovators, Home Restoration, Money Pit, Acme DIY, Thrifty & Chic, Simple Dwellings, We Know Stuff, Better After, Recaptured Home, Reclaimed Home
• Daily Newspapers: Omaha World-Herald, Akron Beacn-Journal, Dallas Morning News, Chicago Tribune, Washington Post, Indianapolis Star, The Gazette, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Wall Street Journal, Minneapolis Star-Tribune, San Diego Union-Tribune,
• Upcycling/Reusing Podcasts: Talking Trash with Terra Cycle, Reclaimed Audio, Craftsanity, The Green Divas Radio Show Podcast, Homestyle Green, How You Can Save The World, Guneapigging Green
• Wire Services: AP, Knight-Ridder, King Features Syndicate, Tribune Media Services,
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib
• Pursue guest posts, articles by the author

Online/Social Media Marketing Initiatives:

• Promotions/Giveaways: Goodreads/Amazon, Quarto Homes,  various blogs and websites
• Video: Yes! Feature select projects
• Advertising: Select print and online; boosted social media posts