Foodimentary
Celebrating 365 Food Holidays with Classic Recipes
by John-Bryan Hopkins
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Pub Date 2 Jan 2018 | Archive Date 15 Feb 2018
Quarto Publishing Group – Wellfleet Press | Wellfleet Press
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Description
Tired of the sporadic and outdated food holidays that were quietly celebrated each year—most of which were created by food companies to market their products—blogger John-Bryan Hopkins decided to revamp food celebrations and spice them up with his own favorite foods. Creating a food holiday for every day of the year, Hopkins launched Foodimentary.com, which became an immediate overnight success with Google adopting his bespoke calendar. With thousands of fans across multiple platforms, Foodimentary.com is the number-one go-to resource cited by numerous magazines, newspapers, and websites to definitively know which food is being celebrated and when.
Mixing Hopkins’ online success with fun food facts, forgotten histories, and classic recipes, while folding in scrumptious illustrations and rare photographs, Foodimentary is a festive jubilee of America’s culinary roots and inventions, from today’s more recent novelties, such as Ranch Dressing Day (celebrated on March 10), to popular dishes of yesteryear such as National Thermidor Day (celebrated on January 24). Whether enjoyed à la carte or consumed in one sitting, get ready to be swept into a twelve-month course created exclusively by Foodimentary.com!
Marketing Plan
Campaign Focus:
Following in the success of his popular food holiday blog, John-Bryan Hopkins makes Foodimentary a celebration of (mostly) American food, pairing 365 delicious recipes with corresponding food fests.
Key Selling Points:
“Food holidays” popular with national media and social platforms
Based on the popular website featuring food facts and holidays every day
Gift package celebrates classic American recipes with fun facts
Key Campaign Activity
Advance reader’s copy to targeted media
Holiday gift guide pitching
Podcast interview pitching
Pre-publication:
Book and recipe reveal, giveaways and banner promotion at Foodimentary.com
Twitter pre-order campaign at author's site
Early advance giveaway at top pop culture sites
Goodreads giveaway
Trade:
ARC to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
Retail:
eGalley at Edelweiss
egalley promotion at NetGalley.com
Consumer:
Book trailer at QuartoKnows
Publicity/Media:
ARC to targeted top pop culture, food and lifestyle magazines: BHG, Cosmo, Geek, Make, MarieClaire, Seventeen, Us, Wired
ARC to targeted food magazines: Food Network Magazine, Real Simple
Review copy distribution to: Entertainment Weekly, InStyle, People, Us Weekly, Variety
Review copy push to top entertainment online sites: Buzzfeed, Cracked, Delish, Flavorwire, Geek.com, HuffPost, theKitchn, Mashable, Paper, Paste, PopSugar, Salon, Slate, Thrillist, Upworthy, Yahoo Food
Interview podcast push to: Dinner Party Download, First We Eat, The Nerdist, Nerd Culture, Pop Culture Happy Hour
Available Editions
| EDITION | Other Format |
| ISBN | 9781577151531 |
| PRICE | US$28.00 (USD) |
| PAGES | 352 |
Links
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