Campaign Focus:
The conservation message in this book makes it perfect for parents who care about the environment.

Key Campaign Activity

Pre-publication:
Wide-ranging email pitch to parenting and environmental media.
Announcement/press release as soon as materials become available.
Hand-pitch to publications who are interested in the environment.

Trade: 
We will ship copies to Publishers Weekly, ALA Booklist, School Library Journal, New York Times Book Review, Kirkus Reviews, Horn Book Magazine, BookPage, Library Media Connection, Shelf Awareness, and Bulletin of the Center for Children's Books.

School/Library: 
We will look at creating a guide for using this book in a group setting and possibly creating a game based on it.

Retail: 
Online partnerships with media and bloggers who are interested in science education and beautiful story books for children.

Consumer:
This is the same age range as What Do Animals Do All Day (9781847809728), which comes out a month before, so we will cross-promote these two titles.

Publicity/Media:

We will create a "did you know" campaign that highlights a fun fact about the various habitats featured in the book and keep our eyes open for mentions of in the media.

Earth Day is on April 22, so we will re-pitch as an Earth day promo.