One-Piece Knits

Essential Designs in Multiple Sizes and Gauges for Sweaters Knit Top Down, Side Over, and Back to Front

by Margaret Hubert

This title was previously available on NetGalley and is now archived.

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Pub Date 29 May 2018 | Archive Date 17 Apr 2018

Quarto Publishing Group - Creative Publishing International | Creative Publishing international

Crafts & Hobbies

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Description

Knit your sweaters in one piece—from the top down, from cuff to cuff, or from back to front—for the whole family, with minimal seaming required!

Written by renowned knitting author and expert Margaret Hubert, One-Piece Knits offers charted patterns sized from toddler to adult and in multiple gauges for classic pullovers and cardigans in four styles: top-down (both raglan and yoke), side-over (from one sleeve edge to the other), and back-to-front (from back waist to front waist, then picking up stitches at the shoulders to knit the sleeves).

Additional patterns for each style feature alternate stitches, simple colorwork, and neckline and sleeve variations. A helpful resources section offers guidance on basic techniques.

With one-piece knits, you can knit classic sweaters for the whole family—from every direction!

Marketing Plan

Campaign Focus:

Feature this as a complete knitting resource by renowned knitting and crochet designer Margaret Hubert. The charted patterns for classic one-piece knitted pullovers and cardigans are sized from infant to adult and in multiple yarn gauges.

Key Selling Points:

The charted format with multiple sizes and gauges gives knitters a huge range of size and yarn options, and the variations give them even more creative options.
Complete resource for one-piece knits written by renowned designer.
For most knitters, the most dreaded part of knitting and finishing a sweater is setting in the sleeves, this can be avoided with any of the featured one-piece garment techniques.

Key Campaign Activity

Publicity - Long lead print as well as online craft websites and bloggers in the Craft market as well as holiday roundup outreach
Social media outreach thru Quarto

Consumer:

Quarto Knows social media – especially Pinterest, Instagram and Facebook
Quarto Knows B2C email campaign
Leverage Author on Ravelry, as well as on her own website.
NetGalley

Publicity/Media:

Primary craft focus outlets including Vogue Knitting, Better Homes & Gardens, Love of Crochet, Love of Knitting, Sew Simple, Threads, Good Housekeeping, Sweet Paul, Martha Stewart Living, Sew News, American Craft, Knit Scene, Sew it All, Handwoven, Needle Arts and Country Woman
Key Craft Websites and Bloggers including Artsy, Crafted, craft Foxes DIY Network Online, How Does She, Six Sisters Stuff, Sew Home, Knitting Daily and Craft Gossip
Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib