The New Working Class

How to Win Hearts, Minds and Votes

by Claire Ainsley

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Pub Date 1 May 2018 | Archive Date 31 Aug 2018

Description

Most people in the UK still identify as working class, yet no political party today can confidently articulate their interests. Recent events such as the Brexit vote and the UK 2017 general election result highlight the erosion of traditional class identities and the decoupling of class from political identity. Who is now working class and how do political parties gain their support?

Based on the opinions and voices of lower and middle-income voters, this insightful book proposes what needs to be done to address the issues of the 'new working class'. Outlining the composition, values, and attitudes of the new working class, this book provides practical recommendations for UK political parties to reconnect with the electorate and regain trust.

Advance Praise

"A thorough and sympathetic analysis of the new working class that should serve as a bible for policy makers who believe that this important group should no longer go ignored....excellent” Deborah Mattinson, leading political pollster and co-founder of Britain Thinks

"Packed with hard analysis and fresh policy ideas, Claire Ainsley’s book is a rallying cry for the new working class. Politicians of all parties should wake up and listen."

Frances O’Grady TUC General Secretary

“At its core, this story is about power … In introducing the new marginalised working class, Claire Ainsley brings impressive clarity and policies to reconnect politicians and ordinary people.” Guy Goodwin, NatCen