Build and Become: Think Differently, Read People, Get Technology, Being Creative

May 3, 2018/ $16.99 / hardcover

9781781317174, 9781781317310, 9781781317488, 9781781317181

November: Launch B+B webpage with data capture tool launched. BLADs and presenters created.

January: B+B social media launched across Facebook, Instagram, and Twitter. Engage authors in promoting their books and the series as a whole. (Michael Atavar: 224 Twitter followers, Gerald Lynch: 2,108 Twitter followers). Development of Social media friendly quote images and GIFs. Issue Trade Release—Picked up by The Bookseller.

February: Consumer Press release developed. I’ll be using a US version to pitch the whole series. (see pitch list below). UK broadcast media approached. PR team develop feature ideas. Obtain a list of author US connections for endorsement, reviews and media

March: Approach Publishers Weekly, Shelf Awareness, Publishers Lunch with US trade Series announcement. Pitch the series to whole list of contacts. Below are the top media that will be pursued A great deal of additional media and bloggers will be pitched in the US and Canada as well.

Pitch series to trade media: Publisher’s Weekly, Kirkus, Booklist, Library Journal, BookRiot, Shelf Awareness

Top 10 media pitch: The New York Times, NPR, The Wall Street Journal, Los Angeles Times, Washington Post, O, The Oprah Magazine, HuffPost, Buzzfeed, Slate, USA Today

Pitch books separately (with “also in this series” at the bottom)

Top 10 media for Read People: Harvard Business Review, The Boston Globe, Chicago Tribune, Fast Company, Boing Boing, Refinery29, The Atlantic, GQ, Forbes, TIME

Top 10 media for Think Differently: Werd.com, Aspiring Gentleman, HiConsumption, Cool Material, The Big Questions, HerCampus, DailyOm, CoEd, Make Life Epic, Mind Globe

Top 10 media for Get Technology: Popular Mechanics, Mashable, Mediabistro, Wired, New York Post, The Globe and Mail, Discover, Mental Floss, Primer Magazine, Men’s Journal

Top 10 media for Being Creative: Woman’s Day, The Creativity Post, People, LifeHacker, Will Write for Food, Brit + Co, CreativeLive Blog, Whispered Inspirations, HelloGiggles, Common Ground

Top Podcasts I’ll be pursuing for interviews/book coverage: BookRiot podcast (or All the Books podcast), Fresh Air from NPR, Smart People Podcast, The Tim Ferriss Show, The School of Greatness, The Art of Charm, How to do Everything, The Constant Creative, Late Night Conversation (from Late Night Library), The Accidental Creative

UK will shoot videos with the authors for social media use. Short videos about some of the lessons in each book will also be made. Follow up with media for coverage, Goodreads giveaway runs, Titles go up on NetGalley, Gain Amazon reviews and general reader reviews

April: Pitch feature ideas from each of the authors, Media coverage begins to publish, Series launched at London Book Fair (10-12 April), Mail review copies to author family and friends in the US to encourage Amazon reviews, Pitch Gift Lists for graduations

May: Publication date, Media coverage continues to publish, Author interviews or book coverage in podcasts, Contact authors of the 2 Fall titles for US contacts for reviews or endorsements

June-July: Continue to pursue media coverage and push the series. Pitch Back to School lists, include the 2 Fall titles (Good Money, Enjoy Time).

August: Pitch the new titles to media: Good Money, Enjoy Time