Campaign Focus:

Connected Women creates a gigantic web of womanhood that threads between each tale, across years and oceans, to celebrate this network of pioneering women.

Key Selling Points:

·         A key area of growing interest

·         Women’s March, #NastyWomen (277K hits), #International Women’s Day (2 million hits), GIRLS phenomenon have all created a generation of women who want to have their voices heard and working together to do that.

·         On-trend illustrations give a fresh and modern take to create a unique offering and contribute towards publicity campaign.

Key Campaign Activity

Review copy push to targeted print magazines

Pith to feminist and history outlets

 Pre-publication:

Pre-publication campaign to build anticipation of the reveal including:

·         Giveaway on Goodreads

Trade:

·         Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

Retail:

·         Partner with Sales team to create a coordinated Sales and marketing effort

Consumer:

·        Outreach to top Mainstream outlets: InStyle, Real Simple, Harper’s Bazaar, O Magazine, People, Huffington Post

·        Outreach to Feminist outlets: Bustle, Feministing.com, Ms. Jezebel, hello Giggles, Bitch, Bust

Publicity/Media:

·        Early review copies to Cosmopolitan, Marie Claire, Good Housekeeping, Teen VOGUE, Nylon, Redbook

·         Pitch to History outlets: Smithsonian, The Historian

·         Pitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, Newsweek