Campaign Focus: 

Understanding how mushrooms grow is crucial to successfully cultivating them, and Mushroom Cultivation offers comprehensive instruction both on how mushrooms grow and how you can cultivate them yourself to enrich your soil, speed up your composting, and even to suppress weeds. Some cultivate mushrooms for medicinal use or make them into teas and tinctures. After reading Mushroom Cultivation, you'll discover that growing a mushroom is really no more difficult than growing a tomato.  You just need a slightly different set of skills. 

Key Selling Points: 

• This guide to growing mushrooms is written in an approachable manner with the home enthusiast, rather than commercial grower, in mind. 

• More than just a guide to growing mushrooms, this titles also includes tips for storage and recipes. 

• The full-color presentation of this rich guidebook stands out from the competition. 

Key Campaign Activity 

• Coverage at gardening, rural/green living/sustainability outlets, select food outlets, subject-specific blogs and websites 

• Create videos using author, book content to use at You Tube and at Facebook  

• Book giveaways via gardening, rural living blogs and websites; QPG blogs, social media events, and supporting blogs 

• Feature in QPG B2C and B2B email campaigns 

• Feature book at Mother Earth News Fairs; pitch author for speaking appearances at fairs in OR, KS, PA 

Consumer: 

• Quarto Knows social media 

• Video trailer 

• Feature in Quarto Knows  B2C email campaigns; feature in B2B campaigns to garden centers, wholesalers, etc. 

• Giveaways at Goodreads, key blogs and websites 

• Build awareness and pre-orders via author's classes – supply with postcards to give out prior and post-pub date. 

Publicity/Media: 

• Subject-specific media: Fungi (fungimag.com), wildedible.com. ediblewildfood.com, foraging.com, foragingguide.com, mushroom-collecting.com,  

• Self-Sufficiency/Farming/Rural: Mother Earth News, Grit, Capper’s Farmer, Mary Jane’s Farm, Urban Farm, Modern Farmer, Country Living, Back Home Magazine, Small Farm Today,  

• National Media –Organic Gardening, Urban Farm, Hobby Farms 

• National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, , Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design 

• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution 

• Author based in WI – nearer to MN; pitch for MN press including print and TV (NBC-affiliate in Minneapolis has a popular weekend gardening show 

• Food and cooking outlets 

• Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener  

• Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management 

• Blogs and Websites:  GreenGirls, GardenRant, Dallas Life Blog, Empress of Dirt (Canada), In the Garden , Gardenista, Garden Therapy, Kiss The Earth, Penn Live Blog, Diggin’ In, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild 

• Wire Services:  AP, Knight-Ridder, King Features Syndicate, Tribune Media Services 

• Weekly/Community newspapers and syndicates in secondary/tertiary markets