Natural Hospital Birth 2nd Edition

Many mothers-to-be find themselves torn between choosing a natural childbirth with minimal medical intervention, and the peace of mind offered by instant access to life-saving technology that only a hospital can provide.

Cynthia Gabriel, a doula who has attended hundreds of births and who advises hospitals on how to facilitate low-intervention childbirths, knows that new moms can have both. In this fully updated edition of her popular and pioneering book Natural Hospital Birth, Gabriel gives moms, as well as partners and even medical personnel, concise and reassuring guidance on how to have as natural a birth as possible in a hospital setting.

Gabriel shows expectant mothers how to avoid unnecessary medical interventions, how to take the initiative and consciously prepare for the kind of birth they want, and how to prepare a birth plan to share with doctors and nurses at the hospital.

Campaign Focus:
Natural Hospital Birth, 2nd Edition shows moms, their partners, and childbirth professional how to apply the guidelines and tactics of natural birth in a hospital setting, where 99 percent of births occur.
 
Key Selling Points:
A definitive resource for spouses, partners, relatives, and friends who go to the hospital to help an expectant mom give birth
Fully updated edition of a strong-selling title that is the only book on natural childbirth techniques that is not anti-establishment, anti-medicine, and anti-hospital
The only book that shows how to apply the guidelines and tactics of natural birth in a hospital setting
 
Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
 
Pre-publication:
Goodreads giveaway
 
Trade:
Review copies to Library Journal, Publishers Weekly
 
Consumer:
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
 
Publicity/Media:
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good