The One Percenter Encyclopedia

Ever wonder how the Hells Angels got their name, or about that little demonic critter on the Pagan's patch? What about the local one-percenter motorcycle club that hangs out at the corner bar? What goes on there? This book answers these questions and more.

The One-Percenter Encyclopedia: The World of Outlaw Motorcycle Clubs from Abyss Ghosts to Zombies Elite features concise entries that include information on founding chapters, founding dates, number of chapters and members, club and leadership biographies, and more. This book covers all the major clubs--Hells Angels, Outlaws, Pagans, Mongols, Vagos--as well as lesser-known clubs from around the world. 

Campaign Focus:
 
Discover all the major motorcycle clubs—Hells Angels, Outlaws, Pagans, Mongols, Vagos—as well as lesser-known clubs from around the world, their histories, leadership biographies, photos, stories, and more.
 
Key Selling Points:

The first book to present a survey of all one-percenter clubs worldwide.Outlaw motorcycle clubs remain one of the strongest-selling subjects in the transportation genre.Bill Hayes has a strong sales history in this area. His first book, The Original Wild Ones, is a perennial bestseller.

 
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Mainstream Men’s interest outlets early
 
 Pre-publication:
 
Pre-publication campaign to build anticipation of the reveal including:

Giveaway on Goodreads

 
Trade:

Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

 
Retail:

Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

Outreach to top automotive and top moto outlets: Cycle World, Motorcycle Consumer News, MotorcyclistOutreach to Men’s General Interest outlets: Maxim, Men’s Journal, GQ

 
Publicity/Media:

Early review copies to Moto media: Ultimate Motorcycling, American Iron Magazine, Hot Bike Magazine, Rider, RoadBike, Sport Rider, Antique Motorcycle, Motorcycle.com, Women in the Wine, Keystone Motorcycle Press, City Bike, Women Riders Now, Open Road RadioPitch to mainstream Men’s interest outlets: Men’s Journal, Maxim, GQ, Primer Magazine, Gear Patrol, Cool Material, The Art of Manliness, Ask MenPitch to national newspapers and magazines: USA Today, Washington Post, Details, Forbes, NewsweekPitch for radio and podcast interviews.