Know It All Jazz
The 50 Crucial Concepts, Styles, and Performers, Each Explained in Under a Minute
by Dave Gelly
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Pub Date 3 Apr 2018 | Archive Date 19 Jun 2018
Quarto Publishing Group – Wellfleet Press | Wellfleet Press
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Description
Know-It-All Jazz takes readers from the African-American roots and all the way to the global mix of styles and performers in today’s jazz scene. Along the way, it looks at the shape, style, and instruments of the discipline, key personalities and recordings in the jazz canon, and, finally, at what might be expected next from this most diverse of musical forms.
Punchy and engaging entries help readers understand the basics in under a minute, ensuring that this is the ultimate companion for newcomers to the instinctive and diverse world of jazz.
The Know It All series takes a revolutionary approach to learning about the subjects you really feel you should understand but have never gotten around to studying. Each book selects a popular topic and dissects it into the 50 most significant ideas at its heart. Each idea, no matter how complex, is explained in 300 words and one picture, all digestible in under a minute.
Other titles in this series include: Know It All Anthropology, Know It All Chemistry, Know It All Classical Music, Know It All Energy, Know It All Fashion, Know It All Great Inventions, Know It All Medicine, Know It All Shakespeare, Know It All Whiskey, Know It All Wine, Space In 30 Seconds, Sports in 30 Seconds.
Marketing Plan
Campaign Focus:
New series from Wellfleet that breaks down subjects in 50 easy to digest topics.
Key Selling Points:
- Easy and fun way to learn about a specific topic
- Topics explained in under 1 minute or less
Key Campaign Activity
Publicity focus on pop culture outlets and reviewers
Target traditional trade outlets
Trade:
- Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.
Consumer:
- Outreach to top pop culture reviewers and outlets
- ALA promotion—flyer or postcard announcing the series to librarians—1000
- GoodReads Giveaways of each title—Giveaways run in April
Publicity/Media:
- Targeted pitches closer to pub date for the 4 Spring releases to pop culture reviewer, outlets and bloggers including: Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc.
- Pitch to Food and Wine outlets: Food & Wine, Drinks, Impact, Oregon Wine Press
- Pitch to music outlets: Music Alive!, DownBeat, Living Blues, Jazz Inisde, Blues to Do
- Pitch to fashion outlets: Redbook, Real Simple, Seventeen, Discovery Girls, J-14
Available Editions
| EDITION | Other Format |
| ISBN | 9781577151753 |
| PRICE | US$14.99 (USD) |
| PAGES | 160 |
Average rating from 11 members
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