Campaign Focus:
Amelia Jeanroy (The Farming Wife) teaches everything readers need to know about making delicious, shelf-stable foods with pressure canners.
 
Key Selling Points:
Just in time for the gardening season
An all-in-one reference for anyone looking to discover, or re-discover, the pressure canner – how-to and dozens of recipes, from soup stock to pie filling
Author of Canning & Preserving for Dummies, and Fermenting for Dummies (Wiley)
 
Key Campaign Activity
Longlead feature pitch to top food and women’s magazines
Review pitch to food editors at top national dailies
Amazon ad campaign
 
Pre-publication:
Giveaway at Eat Your Books
Goodreads giveaway
Advance giveaway on author’s online platform, About.com
 
Trade:
Review copies to Library Journal, Publishers Weekly
 
Retail:
Digital review copy at NetGalley
 
Consumer:
Amazon ad campaign
Video at QuartoKnows

Publicity/Media:
Longlead feature pitch to: Better Homes & Gardens, Family Circle, Food & Wine, Good Housekeeping, Midwest Living, Redbook, Southern Living, Women’s Day
Review copy push to key demographic newsprint, including Boston Globe, Chicago Tribune, Los Angeles Times, New York Times, The Oklahoman, Star Tribune
Regional media push (Nebraska)
Review copy push to top food sites: About.com, Buzzfeed, Food52, HuffPost, theKitchn, Paste, Real Simple, SeriousEats, Yahoo Food