Joy of Pregnancy 2nd Edition
The Complete, Candid, and Reassuring Companion for Parents-to-Be
by Tori Kropp
Quarto Publishing Group – Harvard Common Press
Harvard Common Press
Pub Date
Quarto Publishing Group – Harvard Common Press
Harvard Common Press
Pub Date
Talking about this book? Be sure to tag it using #JoyOfPregnancy2ndEdition #NetGalley |
Description
As you move through every month of pregnancy, learn how your baby is developing, how your body is changing, how to prepare for birth and baby, and the pros and cons of various pregnancy and childbirth-related choices. The first month after birth is also covered, including breastfeeding tips and newborn care.
Tori’s tone is reassuring and authoritative, but also non-judgmental and often humorous. Questions and answers from her online community Stork Site®, highlighted tips, and quick-reference facts make the informative text accessible and fun to read. A Dad’s Corner section at the end of each chapter provides advice and support to your partner through every stage. You’ll learn:What foods, substances, and activities to limit or avoidWhat medications are safe to takeThe range of available diagnostic testsWhat to expect at each prenatal checkupDetails of every stage of labor, with illustrations of labor positionsFour appendices condense the advice from the chapters into easy-to-access references. You’ll find lists of questions to ask when choosing a birth facility, a practitioner, and childbirth class; advice for caring for your body, like ways to survive morning sickness and cope with labor; a packing list for your hospital bag; shopping list for the nursery and baby equipment; month-by-month to-do checklists; as well as suggestions for further reading.
With this book by your side, you and your partner will be prepared to take an active role in ensuring a healthy, happy, and truly joyful pregnancy.
Marketing Plan
Campaign Focus:
A book that covers all the physical stages and emotional changes of pregnancy, but in a positive and encouraging way--treating pregnancy not as an illness but as a time for joy.
Key Selling Points:
Author is a practicing nurse who has delivered thousands of babies
Fully updated edition
Author has appeared on CNN and other radio and television networks and in The Wall Street Journal, The Atlanta Journal-Constitution, the New York Post, the Chicago Sun-Times
Key Campaign Activity
Longlead sidebar pitch to top parenting magazines
Outreach to pregnancy, mothering, and doula organizations
Review copy push to editors at top health and parenting online publications
Pre-publication:
Goodreads giveaway
Book promotion at author’s online community, Stork Site®
Trade:
Review copies to Library Journal, Publishers Weekly
Consumer:
Promotional partnerships with professional pregnancy and doula orgs, including Americanpregnancy.org, Dona.org, cappa.net
Publicity/Media:
Longlead “what does a doula do” sidebar pitch to: ADDitute Magazine, Babytalk, Child, Fit Pregnancy and Baby, Parenting, Parents, Women’s Health
Review copy push to top national health editors, including Chicago Trib, LA Times, NYTs, Parade, WashPost
Review copy push to top mothering and health sites: thebump, EverydayHealth, Health, Healthy4Mom.org, pregnancy.com, youandyourfamily.com, YahooHealth
Promotional outreach to natural lifestyle sites, including: MindBodyGreen, TheGlow, Well+Good
Available Editions
| EDITION | Other Format |
| ISBN | 9781558329195 |
| PRICE | US$19.99 (USD) |
Available on NetGalley
| (PDF) |




