Campaign Focus:
A positive and portable guide for men to holistic growth, instinctive awareness, and natural joy through mindfulness
 
Key Selling Points:
Develop emotional and spiritual resilience through mindfulness and meditation
Shares enlightening insights into modern day masculinity
Includes meditations, nature and creative writing
Author is the founder of A Band of Brothers, a UK non-profit which helps men build community
 
Key Campaign Activity
Longlead review pitch to Mind Body Spirit and men’s publications
Review copy push to top health and lifestyle websites
 
Pre-publication:

Goodreads giveaway
Trade:
Advance copy to Library Journal, Publishers Weekly
 
Retail:

Consumer:
Series promotion at QuartoKnows and social media verticals
 
Publicity/Media:
Review copies to Lion’s Roar, Men’s Journal, Men’s Health, Mindful Magazine, O the Oprah Magazine, Spirituality & Health, Yoga Journal
Review copies to targeted book review editors, including Boston Globe, Los Angeles Times, New York Times
Review copy push to targeted websites, including Beliefnet, Business Insider, DailyOm, Forbes, Health.com, MindBodyGreen, Oprah.com, Self, Spirituality & Health, Well+Good