
The Mindful Man
Words from the Earth
by Caspar Walsh
Pub Date 21 Aug 2018
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Description
Twenty-first century man is still crudely categorised as macho or metrosexual, yet male wellbeing and particularly mental health is demanding attention—much needed for a happy and harmonious society.
The Mindful Man embraces a positive approach to holistic growth for men and shares enlightening insights into modern day, masculinity. Engaging author Caspar Walsh explores the beautiful opportunities mindfulness offers for emotional development and spiritual resilience. Through meditative exercises rooted in wild nature and creative writing, Caspar offers a unique understanding of the ways every man can cultivate a naturally joyful and instinctive awareness. Alongside frank anecdotes and a gentle wisdom, he guides the reader towards meaningful connections, consciousness and community.
Marketing Plan
Campaign Focus:
A positive and portable guide for men to holistic growth, instinctive awareness, and natural joy through mindfulness
Key Selling Points:
Develop emotional and spiritual resilience through mindfulness and meditation
Shares enlightening insights into modern day masculinity
Includes meditations, nature and creative writing
Author is the founder of A Band of Brothers, a UK non-profit which helps men build community
Key Campaign Activity
Longlead review pitch to Mind Body Spirit and men’s publications
Review copy push to top health and lifestyle websites
Pre-publication:
Goodreads giveaway
Trade:
Advance copy to Library Journal, Publishers Weekly
Retail:
Consumer:
Series promotion at QuartoKnows and social media verticals
Publicity/Media:
Review copies to Lion’s Roar, Men’s Journal, Men’s Health, Mindful Magazine, O the Oprah Magazine, Spirituality & Health, Yoga Journal
Review copies to targeted book review editors, including Boston Globe, Los Angeles Times, New York Times
Review copy push to targeted websites, including Beliefnet, Business Insider, DailyOm, Forbes, Health.com, MindBodyGreen, Oprah.com, Self, Spirituality & Health, Well+Good
Available Editions
EDITION | Other Format |
ISBN | 9781782405665 |
PRICE | $12.99 (USD) |