Campaign Focus:
A collection of clever and creative recipes for those seeking vegetable-based mains, or parents looking to jazz up veggies for their kids.
 
Key Selling Points:
100 creative, clever, and visually-appealing recipes for veggie and fruit boats
Make easy, delicious and nutritious vessel meals any night of the week
Every meal is filling, recipes generate no waste, and there are no dishes to clean
 
Key Campaign Activity
Advance copy push to targeted food and parenting magazines
Feature push to targeted online food & family sites
Facebook/Instagram targeted ad campaign
 
Pre-publication:
Pre-order title promotion at author’s online platform, Instagram (191K)
Early advance giveaway promotion at author’s online verticals
Goodreads giveaway
 
Trade:
ARC to Library Journal, Publishers Weekly, Shelf Awareness
 
Retail:
eGalley available at NetGalley
 
Consumer:
Outreach to blogs for reviews, features, extracts: ATastyMess, Firstwefeast, LeitesCulinaria, TASTE
Book trailer at QuartoKnows
 
Publicity/Media:
Feature pitch to Better Homes & Gardens, Country Living, Good Housekeeping, Parade, Parents, Redbook, Woman’s Day, Cooking Light, EatingWell, Vegetarian Times, VegNews
Review copy push to food editors at top national newsprint, e.g., Atlanta Journal Constitution, Boston Globe, Chicago Tribune, Dallas Morning News, Denver Post, Detroit Free Press, Los Angeles Times, New York Times, Seattle Times, Star Tribune
Review copy push to top online food destinations, e.g., Buzzfeed, Brit + Co, CookingLight, Epicurious, FamilyCircle, TheFeedFeed, food52, HuffPost, theKitchn, RealSimple, SeriousEats, Tasting Table, Thrillist